Job Description

Are you a self-motivated professional ready to take the next step in your international education career? Do you have strong interpersonal and communication skills? Are you excited by the prospect of building strong relationships on behalf of our clients, by the frequent travel, and the opportunity to work in an international environment?

Where you will work

We are Acumen, the education brand of Sannam S4 Group - a fast-growing education and market entry consulting firm. We provide high-quality consulting and support services to international education clients globally. One of our core services is the provision of in-country representatives to support our clients at selectively strategic locations in South and Southeast Asia.

We are seeking a professional to join the Acumen team in Kuala Lumpur, to provide full-time support to one of our higher education clients, University of York, as a Regional Manager (RM). You will work with our Customer Experience (CX) Senior Manager and the rest of our growing team in Kuala Lumpur.

What you will do as a Regional Manager supporting University of York

Purpose of the role

This position is to fulfil its objectives across the Southeast Asia region. This role is part of an ambitious drive by the University to increase its global footprint, broadening access to York education worldwide, and further enhancing its reputation as a truly global University.

The job-holder's primary focus will be carrying out the University's recruitment activities across Southeast Asia while other responsibilities include assisting with market strategy, brand building, agent management and schools engagement. The position involves frequent, sophisticated interaction with international clients and significant travel time is required.

The job-holder is an enthusiastic, driven and flexible customer-service centric candidate based in Kuala Lumpur, with recent experience of working in student recruitment or a similar environment. The post holder will be expected to travel extensively (40%) including weekends covering domestic and international travel.

Main responsibilities

1. Implement the University's recruitment plans for Southeast Asia to achieve the University's student recruitment goals. This will include:

• Agent Management

• High school engagement

• Industry and Sector business relationship building

2. Develop and drive marketing/business plans in line with University's regional recruitment strategy with a focus on achieving student enrolment targets. Conduct market research to identify opportunities and challenges for the University.

3. Represent the University in events, conferences and meetings to build profile and awareness of the University brand. Develop relationships with government, business and industry, the education sector, the media and wider community interest groups to support the University's regional objectives.

4. Identify, develop and maintain the University's relationships with key stakeholders (colleges, agencies, high schools, alumni, government departments and offices, corporate entities etc.)

5. Build strong working relationships with recruitment agents, including telephone and email communication. Conduct regular visits (virtual and in-person as required) to agent offices to interview prospective students and engage with agency staff.

6. Develop and execute comprehensive agent marketing strategies to increase the University's visibility and recruitment efforts in Southeast Asia

7. Conduct school visits (virtual and in-person as required) to build relationships with school staff and deliver presentations advising high school students about applying to the University.

8. Establish and maintain strong relationships with prospective and current students from Southeast Asia.

9. Conduct email and telephone follow-up of enquirers met at recruitment events to increase enquirer-application conversion.

10. Conduct telephone follow up with new applicants from Southeast Asia to improve application-acceptance conversion.

11. Answer email and telephone enquiries from prospective students and parents for UG, PGT and PGR courses at the University.

12. Organise and participate in events, workshops, and webinar to engage with students

13. Set benchmarks and lead by example in providing outstanding standards of service and partnership with all stakeholders across the University's faculty and divisions, including prospective and continuing international students, alumni, fellow staff members and external representatives.

14. Maintain a thorough knowledge of relevant standards, legislation and political frameworks (both the UK and that of emerging markets)

15. Provide high-level advice and guidance on the business practices, protocols, principles, ethics in the emerging markets.

16. Prepare and submit monthly and quarterly reports. Review collated statistics to inform planning and strategy, as requested by the senior University staff. Track expenses and manage a budget.

17. Contribute to the annual market plan for Southeast Asia in consultation with the Senior Regional Manager and International Recruitment Manager. Conduct market research e.g. gathering contact information for high school counsellors, competitor institution entry requirements from Southeast Asia.

What you bring to the team

Completion of a degree and/or relevant combination of skills and experience.

Demonstrated experience in international education recruitment and meeting/exceeding targets.

Candidate has experience in the education industry with at least 3 years of working experience is preferred.

Excellent written, oral and interpersonal communication skills including the ability to communicate and present effectively to groups, and with a diverse range of people and organisations.

Demonstrated ability to work as a member of a team, as well as work independently using initiative and judgement.

High level of responsibility and accountability for completing tasks within specified timeframes.

Uses own expertise and seeks others\' expertise to achieve team and division goals.

A valid passport with the ability to travel across Southeast Asia.

What we offer you

Mandatory government contributions

Medical insurance

An international, positive, friendly working environment

Convenient office location (near Mid Valley Megamall, The Gardens)

Learning and development opportunities

Opportunity to make a real difference and have impact in South East Asia's education sector

Opportunity to join familiarization trips

*University of York

We are a high-performing Russell Group university where enquiring minds, inspiring lecturers and world-class researchers thrive. We provide exceptional learning experiences that stay with our students for the rest of their lives, enabling them to flourish within and beyond their studies.

Since our foundation in 1963, York's focus on academic excellence has resulted in a strong reputation across the globe. Ranked World Top 150 in the Times Higher Education World University Rankings, 2023 and UK Top 20 in the Times Good University Guide, 2023.

We're the proud home of over 20,000 students from more than 150 countries, each contributing to our inclusive community. York is a vibrant, student-friendly city, regularly voted the \'best place to live in the UK\'.

Sannam S4