Job Description

The Senior Marketing Analyst will be an integral role in the APAC Channel Marketing team to support the needs of our APAC markets. This is a critical role to support measurement and optimisation of our channel marketing programme in APAC with the use of not just channel performance data but also market data, customer insights and business performance.This is a specialist role that sits on the business\' Global Marketing Analyst team that supports delivery of the future direction of marketing analytics within the business, as well as the APAC Channel Marketing Leadership team.Have overall responsibility for regional execution of the global marketing analytics strategy including:

• Collecting, organizing, and analyzing large data sets to identify trends, patterns, and insights that inform marketing strategies
• Tracking key performance indicators (KPIs) such as website traffic, social media engagement, various channel contribution, lead generation, and conversion rates to benchmark and evaluate campaign effectiveness.
• Perform simple forecasting and business-needs analysis using both 1st, 2nd and 3rd party data to drive channel strategy
• Conducting research to understand consumer behavior, preferences, and needs, as well as competitive landscape analysis
• Identifying and analyzing target audience segments to develop targeted marketing strategies.
• Using data insights to optimize marketing campaigns, improve ROI, and minimize waste.
• Analyse website user behaviour, conversion data and customer journeys, funnel analysis to provide insights on our audience behaviour
• Advise on suitable measurement strategies based on channel objectives - including but not limited to client paid advertising, organic, paid search, content, CRM, social
• Presenting complex data insights and recommendations to stakeholders through clear, actionable reports and visualizations on PBI or other visualization tools
• Identify ways in which to improve analytical procedure to increase productivity and efficiency
• Recommend ways to deal with data quality issues
• Support the implementation of projects in the global analytics roadmap
• Ensure alignment globally and a consistent measurement approach across all markets
• Being open to working outside of usual working hours to accommodate different time zones and ensure timely responses to regional or global requests

Opportunity to work for an MNC Professional Services industry|Expansion on portfolio in the Professional Services industry

• Fluency in English
• 6-8 years of experience in marketing analytics and campaign measurement
• Extensive experience with GA4, Google Big Query, Power BI, Google Looker Studio and SQL
• Ideally previous experience in Shared Services, and collaborating with global and local teams remotely.
• Experience working in an international multi-brand company with multiple stakeholders is advantageous.
• Deep understanding of web analytics including customer segmentation, attribution modelling, and path analysis
• The ability to analyse data from multiple online and offline sources and translate it into commercial actions
• The ability to communicate analytical insight to internal stakeholders at all levels of seniority
• A genuine passion for digital analytics
• Excellent written and verbal communication skills
• Display a high level of initiative, be self-motivated and eager to learn
• Data visualisation / dashboard development experience
• Advanced Microsoft Excel skills
• Minimum of a bachelors degree required
• Experience with tag management systems such as Google Tag Manager - not essential but would be preferred

Our client is a global professional services business headquartered in the UK and has been in operations for close to 50 years. They are present in over 30 countries and have been in Malaysia for close to 15 years. The group is publicly listed on the London Stock Exchange and it is a constituent of the FTSE 250 Index.As the business increases its footprint in APAC, they have recently set up their regional hub here in KL to support 12 markets, including China, Japan, Australia and SEA countries. With this business decision, we are currently partnering exclusively with our client to recruit for a number of key positions within the marketing function.

• Join a new regional setup her in KL for a global MNC
• Exciting regional opportunity to be part of a pioneer team

Michael Page