Job Description

Job Purpose & ScopeLead the marketing team to drive effective marketing strategies across Asia through new innovative product developments and communicate our Brand position strongly across multi-channels.Key Responsibilities & Job ContentDevelopment and implementation of the Brand strategy, in line with the Global direction and regional strategiesDevelop and implement the regional marketing strategy for new, existing products, channels and key specification segments including:-

• Products and Systems
• Communications including all digital aspects, PR, advertising, exhibitions and campaigns
• Support technical customer service for local business

Ensuring that the marketing objectives are implemented and executed timely and accurately by both the regional and country marketing teamWorking closely with the Commercial team via country marketing; enabling them to meet their commercial objectives by providing ta dynamic and commercially focused marketing communications function that supports operational sales and promotional activity in a professional and pro-active manner, enabling the sales effort in all key channels.Drive the product management team to define commercial products strategies to ensure profitable growth and market share gain. Further develop a systematic product management processEnsure that the product portfolio is maintained to offer fresh relevant and fit for purpose solutions while collaborating effectively to bring priority new products and systems to marketEnsure a regional marketing strategy with flexibility for localization based on country and customer needsManage the Technical Experts function to ensure it fulfils its mission of providing leadership it is setting norms and standards and supporting all product performance claims with the necessary data sheets, certification and accreditation/CE marking.Develop technical expertise into a comprehensive internal and external training suiteEnsure competencies of the organization on the knowledge of the product portfolio by conducting trainings and ensuring correct and effective tools, platform and collaterals available to the Sales and Specifiers for marketing the productsUndertake continuous analysis of competitive environment and consumer trends. Research the overall market to assess opportunities, threats and market trends through detailed and insightful analysisDevelop a program of PR and Brand activities that compliments the local organisations\xe2\x80\x99 market & corporate affairs actions and achieves optimum brand recognition and value. Achieve maximum commercial advantage from the ROCKWOOL brand and participate in the ROCKWOOL Group Brand activities as required.Ensure the marketing function and business operates with all necessary knowledge of market share, market conditions, economic indicators, competitor activity.Work closely with the country marketing to identify business opportunities that arise from involvement in regulatory committees and/or bodies involved in the development of technical standards, ensuring that appropriate ROCKWOOL staff participates to achieve impact and influence in the context of a clear strategic plan.Work closely and strengthen relations with key partners including customers, legislators, trade and lobby organizations and other key stakeholders who can influence market conditions and opportunities for ROCKWOOL products and systems.Take responsibility for meeting predetermined marketing and branding targets with designated time frame and budgets.Conduct annual customer satisfaction survey and analyze the result for strategy improvement and implementation.Participate in monthly reviews with the ROCKWOOL Asia Marketing Team, fulfilling the duties of a Regional Director of the broader business.Be the main point of contact for Group Marketing and represent ROCKWOOL Asia in ROCKWOOL International cross-group projects and working parties as required.

Rockwool