Job Description

Are you energized by a commercial sales & brand management role that will give you the opportunity to accelerate customer growth and shape short and long-term business goals, as well as giving you the opportunity to lead key activities to advance in YOUR career? If so, this Sales & Brand Executive role could be an ideal opportunity to explore.

As brand executive you will be responsible for brand plan and customer campaigns, responsible for developing the strategies and designing the commercial actions, launch and performance; working together with multidisciplinary teams, to ensure excellence in execution, deliver a great customer experience and brand success.

Sales Aspect:

• Representing GSK in identifying right targeted patients with appropriate products for the patient\xe2\x80\x99s benefits through engagement with HCPs align with our value and expectation.
• To explore opportunities in targeted HCPs to expand reach and access to introduce GSK\xe2\x80\x99s range of products for the appropriate patients.
• Establish S&T (segmentation & targeting) and to incorporate into the business plan to explore reach to align GSK\xe2\x80\x99s range of products with the right patients though the right customers.
• Acquiring Good Selling Outcome (GSO) to deliver on sales expectation.
• Driving strategic approach align with Brand Strategy via Territory Business Planning with clear Plan of Action (POA).
• To plan and execute Rep-led activities, i.e. Webinars, Group Doctors Meetings.
• Be proficient at scientific knowledge selling of GSK products.
• Achieve set sales targets and SFI KPI on quarterly basis.

Brand Aspect:

• Develop Marketing Strategies and Brand Tactic plans, based on customer needs.
• High level of interaction with Key Opinion Leaders and external to make sure the delivery of exceptional experience and messages.
• Develop and nurture effective working relationship with counterparts to ensure local alignment to Global strategies and plans.
• Provide ongoing analysis and conclusions of sales forces that have potential to impact business and take action to create opportunities and mitigate threats.
• Lead business meetings with internal partners and roll-out of tactical initiatives
• Effective communication within the team.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Minimum 3 years Sales experience in Pharmaceutical industry with a minimum 1 year experience in Product Management, Customer Management or Digital Marketing
• A levels, Tertiary Education - BSc, BA, Diploma etc
• Knowledge of pharma marketing in Specialties therapeutics lines
• Experience in Omnichannel Marketing and Digital Marketing campaigns

Preferred Qualifications:

If you have the following characteristics and experience, it would be a plus:

• High Business Acumen
• Presentation Skills
• Analytical Skills and Strategic Thinking
• Profound Decision Making
• Selling skills
• Good role model and change agent
• Ability to communicate effectively, and solution oriented
• Customer behaviour profiling & identify market insights
• Sense of urgency
• Effective, agile, enthusiastic to develop business opportunity through scientific engage with HCPs

Knowledge:

• Territory Management- Veeva, Business Plan
• Customer Profiling \xe2\x80\x93 Segmentation and Targeting
• Technical knowledge on disease and product.
• Good Selling Outcome (GSO)
• Omnichannel

Complexity:

• Manage geographical responsibilities
• Manage customer demands and inquiries
• Conduct GDM & Brand events
• Ensuring high compliance in all manner of engagement

Why GSK?

Why Us?

GSK is a global biopharma company with a special purpose \xe2\x80\x93 to unite science, technology and talent to get ahead of disease together \xe2\x80\x93 so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns \xe2\x80\x93 as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030. \xe2\x80\x8b

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it\xe2\x80\x99s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves \xe2\x80\x93 feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.\xe2\x80\x8b

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GlaxoSmithKline