Plan and execute B2B digital marketing campaigns for LearnTech programs, targeting corporate clients, HR professionals, and L&D decision-makers via email, LinkedIn, and other relevant channels.
Develop and manage marketing assets such as brochures, landing pages, and sales enablement materials to position LearnTech offerings as strategic digital learning solutions.
Monitor, optimize, and report on paid media campaigns (Google Ads, LinkedIn Campaign Manager) to increase campaign ROI and lead quality for learning tech and SaaS products.
Manage marketing automation workflows in Zoho (or similar), ensuring segmentation, lead scoring, and nurturing flows are optimised for the B2B sales funnel.
Support virtual and in-person events and webinars, including pre-event communications, content rollout, audience engagement, post-event surveys, and follow-up coordination with the sales team.
Collaborate closely with product and sales teams to align marketing messages with campaign goals, brand positioning, and unique value propositions across platforms.
Core Competencies Required :
SEO & SEM Execution:
Solid understanding of keyword research, on-page SEO, and search engine marketing tools (Google Ads, Search Console) to boost visibility and traffic.
Campaign Performance Analysis:
Skilled in interpreting marketing data (CTR, CPL, CVR) from tools like Google Ads, Meta, LinkedIn, and GA4 to improve campaign performance and lead quality.
Cross-Channel Content Creation:
Ability to craft compelling content for different touchpoints--emails, landing pages, paid ads, and event communications--aligned with the B2B buyer journey.
Marketing Automation & Lead Nurturing:
Experience using platforms such as Zoho Campaigns to create lead generation flows and nurturing sequences that support conversion from MQL to SQL.
Event Marketing Coordination:
Proven capability in managing end-to-end marketing for webinars, masterclasses, and in-person events, including promotion, registration, and post-event reporting.
Knowledge and Skill Requirements:
Diploma/Degree in Marketing, Communications, Digital Media, or related field.
1-3 years of digital marketing experience, either in-house or at an agency.
Proficient in platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and Google Analytics (GA4).
Strong understanding of SEO/SEM principles, UTM tracking, and lead performance metrics.
Experience using marketing automation platforms like Zoho Campaigns or similar.
Excellent written and verbal communication in English.