Job Description

This is a senior leadership role responsible for driving sales and marketing strategy in the FMCG sector, with full ownership of distributor management and commercial performance. The Director will lead a small commercial team while delivering sustainable growth, market expansion, and brand visibility.

• Define and lead the sales and marketing strategy to deliver on company growth objectives and market expansion.
• Manage and strengthen distributor partnerships, ensuring alignment on sales targets, trade marketing execution, and in-market performance.
• Lead annual business planning, including sales forecasting, promotional planning, and budget management.
• Oversee marketing activities to drive brand visibility, shopper engagement, and category leadership.
• Provide strategic guidance and hands-on leadership to a commercial team of 2-3, building capabilities and driving performance.
• Conduct market analysis to identify opportunities, assess competitor activities, and adapt strategies for competitive advantage.
• Drive pricing, promotions, and channel strategies to maximize revenue and market penetration.
• Represent the commercial function in management discussions and cross-functional alignment.
• Ensure delivery of KPIs on sales, margins, and distribution expansion.

High-impact leadership role (Commercial team & distributor management)Strong market potential and a high-level strategy role

• Bachelor's degree in Business, Marketing, or related field
• More than 10+ years of progressive experience in FMCG sales & marketing, including at least 5 years in a leadership role.
• Proven expertise in distributor management
• Strong P&L management experience with a track record of delivering sustainable business growth.
• Exceptional leadership, communication, and negotiation skills.
• Strategic thinker with strong analytical and execution capabilities.

Our client is a multinational corporation and one of the market leaders in its category. With a strong footprint in the FMCG sector and a well-established presence in Malaysia and the region. Providing a solid platform for you to grow your career while contributing to this leading global brand. They are looking for a strategic and results-oriented Sales & Marketing Director to oversee distributor management and be accountable for driving sustainable growth, profitability, and brand equity. You'll manage a commercial team of 2-3 people, ensuring strong execution of sales and marketing strategies across channels.

• A senior leadership role with direct impact on company growth and market presence.
• Opportunity to shape the future of a growing FMCG brand.
• Dynamic, entrepreneurial environment with room for career advancement.

Skills Required