Job Description

PR & CRM

• Work hand in hand with Trade Marketing Executive on the seeding strategy to influencers and medias to increase Guerlain\xe2\x80\x99s awareness
• Share all PR related materials with PR agency in a timely manner and ensure that the information are well disseminated
• To vet through an adapted press release from PR agency to ensure brand image is consistent with HQ guidelines
• Assist in preparing PR Event to celebrate new product launches
• Assist in preparing Masterclass to develop customer loyalty and brand love

RETAIL

• Ensure new product launches information are well disseminated to the retail team
• Prepare deck including all information related to new launch/ competitors report by weekly Inventory/ stock receive / fulfillment tracker and updates
• Provide performance analysis including quantitative and qualitative comments (campaign/new launch etc.)
• Visit the market regularly to ensure new product launches are well implemented and share pictures with the team.
• Take pictures of Guerlain counter as well as competitor activities and update on the share drive
• Support Retail Manager in ad-hoc sales duties such as business presentation, sales analysis etc

E-RETAIL - SEPHORA

• Responsible for new Product Listings and ensuring all information are submitted in due time.
• Brand Banners: responsible for updating banners according to product launches.
• Online Stocks Level Monitor: review on a weekly basis and alert

VISUAL MERCHANDISING

• Post-installation: Visit counter to ensure all changes are reflected accurately and take photos and ensure pristine merchandising execution
• Support Trade Marketing Executive to update merchandising POSM / planograms and review tester display in the stores according to merchandising team\xe2\x80\x99s directions

REGIONAL REPORTING

• Monthly Report
• Responsible to compile the top news in terms of brand activations (KOL/PR/CRM/Trade/Promotions) on social media/in-store in a neat and insightful manner and ensure submission on time

Requirements * Strong interest in sales and marketing, with a focus on qualitative research.

• Excellent communication and interpersonal skills.
• Analytical mindset and ability to derive meaningful insights from qualitative data.
• Proficiency in Microsoft Office suite and experience with data analysis tools is preferred.
• Ability to prioritize and multi-task in a flexible, fast paced and challenging environment
• Detail-oriented and able to work proactively and effectively with minimal supervision
• Enjoys a high paced and dynamic environment
• At least 3 months of internship period

Luxasia