Job Description

Overview:
Qualifies potential opportunities and accounts in response to inbound engagement actions from prospects (scored leads) Leverages inbound inquiries to qualify marketing-generated demand, which is demonstrated by engagement with marketing campaigns, specific actions, or meeting the scoring threshold Provides a complete picture of the account's buying signals, including inbound responses and account/buying group mapping efforts, to determine the level of demand for potential opportunities Uses a multimodal communication approach that leverages a spectrum of tactics, including phone outreach with voicemail, email, social media, and chat, to connect with prospects and foster meaningful interactions Asks questions to determine how to map buying group members and connect the dots to show how multiple people relate to potential opportunities (multi threaded prospecting) Qualifies demand against established criteria before passing a qualified opportunity to SDE, AE or channel partners


Qualifications:
Ability to manage multiple competing priorities in a fast-paced, constantly changing environment Ability to work with the team and communicate effectively Excellent Written & Verbal Communication

Responsibilities:
Generate qualified pipeline by following up on marketing generated demand + Proactively add value within the customer journey through access to content, resources and people
+ Expand contact, buying committee, account info
Provide a feedback loop to marketing to improve digital demand conversion