Responsibilities and duties
Develop, implement, and supervise effective paid advertising strategies to drive targeted traffic, lead generation, and conversions.
Lead strategic planning for clients' brands to develop highly impactful advertising campaigns and comprehensive media plans.
Analyze complex campaign performance data using various analytical tools and generate comprehensive reports with actionable insights and strategic recommendations.
Lead campaign performance reviews and conduct high-impact presentations during client meetings.
Mentor junior team members while collaborating with the client servicing and creative team to ensure precise campaign execution and that all KPIs are met.
Partner with the Digital Marketing Manager on strategic initiatives and campaign direction.
Monitor the clients' competitive landscape and proactively develop innovative strategies to help our clients maintain market leadership in their industries.
Spearhead the adoption of emerging trends, best practices, and platform updates in the paid advertising industry.
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