Job Description

RecruitGo is hiring on behalf of our client.Position Overview
Drive exceptional app visibility and growth through data-driven ASO strategies while leading optimization initiatives for our portfolio of 2 App Store and 40+ Play Store applications. Partner with cross-functional teams to maximize app performance metrics and contribute to the company's overall mobile growth strategy.Responsibilities:ASO Strategy Development and Execution

• Create and implement data-driven ASO strategies to improve app rankings and visibility.
• Develop a roadmap for achieving organic growth objectives, including a 15% increase in organic downloads within three months.
• Test and refine strategies using A/B testing and performance analysis.

Keyword Research and Optimization

• Perform advanced keyword research and analysis to identify opportunities for growth.
• Optimize app metadata (titles, descriptions, keywords, etc.) for target keywords across app stores.
• Monitor and refine keywords to ensure alignment with trends and user search behavior.

App Listing Management

• Manage and update app store listings, ensuring brand consistency and localization quality for all territories and languages.
• Collaborate with design teams to optimize creative assets, including screenshots, videos, and app icons.
• Optimize release notes to highlight key features and updates.

Performance Monitoring and Analysis

• Analyze app store metrics such as impressions, downloads, conversion rates, and rankings.
• Generate detailed monthly performance reports with actionable insights and recommendations.
• Monitor competitor performance and market trends to identify new opportunities.

Cross-Functional Collaboration

• Work closely with product, marketing, and development teams to align ASO strategies with business goals.
• Provide feedback to developers on app performance and release cycles to optimize store rankings.
• Support localization efforts by collaborating with linguists and regional teams.

Competitor and Market Research

• Conduct regular competitor analyses to identify strengths, weaknesses, and opportunities.
• Stay updated on app store algorithm changes and market trends to adapt strategies.
• Research customer preferences and behaviors to refine ASO efforts.

Creative Asset Optimization

• Test and optimize app store creatives, including screenshots, feature graphics, and videos.
• Conduct A/B tests for creative elements to maximize conversion rates.
• Ensure all assets adhere to app store guidelines and maintain brand standards.

Apple Search Ads Management

• Plan and launch new ASA campaigns regularly
• Monitor existing campaigns and optimize performance
• Follow up with ASO marketers on their ASA campaign performance

Tool Utilization and Data Analysis

• Leverage ASO tools like App Tweak or similar and App Annie to gather data and insights.
• Use analytics platforms and tools (e.g., App Store Connect, Google Play Console) for performance tracking.
• Apply SQL or other data querying methods for deeper data analysis when needed.

Dashboard Creation & Maintenance

• Develop and maintain a comprehensive dashboard to consolidate ASO performance metrics across regions and tools
• Ensure data accuracy and regular updates of all dashboard components
• Create visualizations that effectively communicate key metrics to stakeholders

Reporting and Documentation

• Maintain comprehensive documentation of ASO efforts, including methodologies, tests, and outcomes.
• Provide stakeholders with regular updates on ASO initiatives and results.
• Prepare detailed presentations to communicate key insights and strategies.

Team Leadership and Mentorship

• Mentor junior team members and share best practices for ASO.
• Lead ASO-related training sessions and knowledge-sharing initiatives.
• Represent ASO expertise in cross-departmental meetings and projects.

Qualifications:

• Bachelor's degree in Marketing, Business, Computer Science, or related field
• 5+ years of experience in ASO or mobile app marketing
• Demonstrated success in improving app store performance metrics
• Experience managing app store presence for apps with 1M+ downloads
• Proven track record of implementing successful ASO strategies
• Strong portfolio of optimization cases and results
• Experience with international markets and localization
• Advanced knowledge of mobile app marketing landscape
• Fluent in English; additional languages are a plus
• Experience with data analysis and reporting
• Expert proficiency in App Tweak and its full suite of features, including native reporting tools
• Advanced understanding of app store algorithms and ranking factors
• Strong experience with A/B testing methodologies for app store listings
• Proven track record in keyword research and optimization
• Advanced knowledge of app store guidelines and best practices
• Expertise in metadata optimization and localization strategies
• Proficiency in analyzing and interpreting ASO metrics
• Experience in creating and optimizing app store creative assets
• Strong understanding of mobile app analytics platforms
• Knowledge of mobile app development lifecycle including:
• App store design guidelines and asset requirements
• Understanding of app store review processes
• Beta testing programs (TestFlight/Google Play Beta)
• Version update requirements and their impact on ASO
• Release notes optimization
• Understanding how app performance and updates affect store rankings
• Experience with app store A/B testing tools and methodologies

Benefits:

• 13 Thai national holidays
• 17 personal holidays
• Thailand visa & work permit
• Private health insurance and social security (if in Thailand)
• Wellness reimbursement - Gym/yoga/massage
• Coworking space reimbursement for remote employees
• The possibility of home office, remote work, and work & travel
• Casual and friendly work environment, t-shirts and jeans are welcome
• Regular workshops for on the job learning and training
• Regular team events & outings
• Annual company trip
• Free coffee, food & snacks

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