Job Description

The Senior Brand Manager will drive brand strategy and execution for a beverage portfolio, focusing on driving growth and market share. This role requires expertise to deliver impactful campaigns and strong brand positioning.
Marketing Strategy & Execution

• Develop and implement marketing strategies that build brand credibility and resonate with our target market.
• Manage end-to-end marketing campaigns, including all digital channels and the full marketing funnel (awareness to conversion).
• Supervise advertising, media, and events to maintain brand consistency.

Performance & Analytics

• Track and report on campaign performance, assessing ROI and key performance indicators (KPIs).
• Monitor market trends and competitor activities to inform strategy.
• Maintain and manage the brand marketing budget.

Partnerships & Collaboration

• Grow and manage our community and KOL partnerships.
• Serve as the main point of contact for key internal stakeholders (sales, R&D) and external agency partners (creative, media, PR).

Team leadership

• Manage a growing team under you

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A successful Senior Brand Manager should have:

• A degree in marketing, business, or a related field.
• Proven experience in brand management within the FMCG industry.
• Strong knowledge of marketing and agency collaboration processes.
• Excellent analytical and problem-solving skills.
• Ability to manage multiple projects and meet deadlines effectively.
• Strong communication and leadership abilities.
• A creative mindset with a results-oriented approach.

Our client is a fast growing organisation, solidifying its ground as a category leader in the FMCG industry. They are known for their innovative branding, quality products and market disrupting abilities.

• Attractive salary.
• Opportunity to work within the fast-paced FMCG industry.
• Opportunity to work with a category leader.
• Hybrid work arrangements.
• Collaborative and supportive company culture.

If you are looking for a new role in Traditional Marketing within FMCG and retails, or potentially exploring the market, feel free to connect with me on 03 2302 4084 for a confidential discussion, and send me your CV