Job Description

Senior Brand Manager

One of our clients, a leading plant-based beverage company, is seeking a passionate and visionary Brand Manager to join their team in Malaysia. This role is pivotal in connecting with local consumers and expanding the brand's presence and recognition.

Job Summary:

Introduce and build the plant milk category in marketing.

Overlooking brand marketing for the Company in market, managing the day-to-dayaspect of media and consumer facing brand channels and communications.

Supporting commercial/sales manager on the GTM requirements across all sales channels.

Develop and implement marketing plans to drive sales and grow long term consumer demand.

Grow brand community in market through outreach and partnerships (brand, KOL, etc.)

Ensure all marketing practices comply with government policies and local regulations.

Roles & Responsibilities:

- Key Performance Indicators:

Awareness (reach) Sample and trial Brand affinity - followers, brand mentions, searches

Responsibilities

:

Grow brand awareness and brand love to drive conversion to sales in all channels including but not limited to food services, retail, EC. Build the Company's brand name and drive awareness to give consumers compelling reasons to choose our brand over competing brands Identify and implement outreach and partnership programs with traditional and non-traditional influencers (baristas, coffee enthusiasts, tastemakers, cultural influencer) in Indonesia. Ability to build and maintain effective relationships with internal and external stakeholders

Lead creative material development (or localization) incorporating local insights within brand guidelines

Oversee localized PR communications & media plan development, including managing campaigns, media activities (traditional media (e.g. OOH) and digital marketing activities (owned, shared and paid). Oversee instore marketing activities and execution in collaboration with commercial partner and external agencies, service providers, retailers / distributors / wholesalers. Monitor and/or assess industry's regulatory changes as well as competitive activities and their impact to the Company

Requirements:

6-8 years minimum of brand marketing and communications (FMCG/FMCG Distributor) as Brand or marketing manager.

Marketing and Brand development Proficiency in media and influencer relationship management Strong analytical, computer and organizational skills Strong understanding of media landscape in market Excellent written and verbal communication skills in local language Understanding and knowledge of local food service and retail channels is a plus. Good relationship management & project management skills Resilient, curious, strong executor Strong ability to troubleshoot shortfalls and operate independently. Customer and Distributor focus Able to work independently without supervision and proactively within a team. Self-motivated, comfortable with ambiguity & changes, works well under pressure, and thrives in a fast-paced environment Curious and open to the ideas of others, able to take calculated risks.
Job Types: Full-time, Permanent

Pay: RM18,000.00 - RM20,000.00 per month

Application Question(s):

How long your experience in brand marketing and communications? * How long your FMCG/FMCG Distributor industry experience?