Job Description

Position Snapshot Location: Petaling Jaya, Selangor, MY Company: Nestl Malaysia (Wyeth Infant Nutrition) Full-time Bachelor\'s Degree 6+ years of experience Position Summary Joining Nestl means you are joining the largest Food and Beverage Company in the world. At our very core, weare a human environment - passionate people driven by the purpose of enhancing the quality of life andcontributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you areprovided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabledand encouraged to grow not only as professionals, but also as people. We are looking for a Senior Brand Manager to develop and implement the entire consumer marketing programme for brands as well as monitor the brand performance and manage the expenditure. A day in the life of... Responsible for generating compelling consumer insight to develop winning strategies for brands vs. competition. Responsible for the development of marketing plans in the ICP process by identifying the key opportunities (incorporating understanding on consumers, competition and external environment) and developing action plans for the brands in line with business objectives. Responsible for managing innovation & renovation based on consumer insights which includes identifying opportunities, product conceptualizing, prepare and implement launch and post evaluation. Responsible for creating engaging brand experience through strong Big Ideas at relevant consumer touch points including consumer promotions. Responsible for delighting consumers with products experience on taste (ensuring 60:40+ wins) and packaging (benchmarked against competition). Responsible for reviewing the uplift numbers (based on ICP) vs. sales forecast and recommending action plans to close gaps in preparation for the MSR meeting. Responsible for monitoring & analysing category/brand performance including competitive benchmarking. Responsible for proposing optimal PFME budgets for category / brands based on ICP. Ensure all PFME investment is properly reviewed and evaluated. Responsible for ensuring adherence to all company principles and policies. What will make you successful 6+years experience in Consumer Marketing and/or CCSD with field sales experience or exhibits strong functional skill. Demonstrable record of success in building brands based on consumer insights.

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