Job Description

Senior Brand Manager - Malaysia

OBJECTIVES/

PURPOSE OF JOB

The incumbent is responsible for brand growth by driving new product launches and pushing growth on pillar products through implementing promotional and advertising excellence.

KEY ACTIVITIES/

RESPONSIBILITIES

• Ability to manage the full spectrum of marketing
• Responsible for developing marketing plans, including trade and executing projects and initiatives that support the broader short and long-term marketing strategy
• Execute the local adaptation of advertising creative material
• Analyze market and consumer data and make recommendations to management
• Manage the A&P budget for the product(s) and ensure the sales forecast is accurate
• Planning, implementing and monitoring all brand marketing activities
• Work closely with appointed agencies and suppliers in all consumer marketing initiatives to ensure deadlines are met and achieve the best cost and ROI optimization
• Work closely with the sales team to ensure sound planning and implementation of consumer marketing programs and key promotional activities in the stores
• Competitive & Sales Analysis - Update brand and franchise performance reports; maintain Competitors\' binder with all press campaigns, in-store catalogues, and flyers. Tracking launches, campaigns, promotions, and price changes. Prepare monthly market overview and share it with the team
• Ensure prudent utilization of marketing funds for optimal results
• Sales forecasting and inventory management
• Ensure all advertisements, promotional materials, and/ or activities are reviewed and approved following Site SOPs
• Other ad-hoc arrangements as and when required