Senior Brand Manager

Selangor, Malaysia

Job Description


Senior Brand Manager - Malaysia

OBJECTIVES/

PURPOSE OF JOB

The incumbent is responsible for brand growth by driving new product launches and pushing growth on pillar products through implementing promotional and advertising excellence.

KEY ACTIVITIES/

RESPONSIBILITIES

  • Ability to manage the full spectrum of marketing
  • Responsible for developing marketing plans, including trade and executing projects and initiatives that support the broader short and long-term marketing strategy
  • Execute the local adaptation of advertising creative material
  • Analyze market and consumer data and make recommendations to management
  • Manage the A&P budget for the product(s) and ensure the sales forecast is accurate
  • Planning, implementing and monitoring all brand marketing activities
  • Work closely with appointed agencies and suppliers in all consumer marketing initiatives to ensure deadlines are met and achieve the best cost and ROI optimization
  • Work closely with the sales team to ensure sound planning and implementation of consumer marketing programs and key promotional activities in the stores
  • Competitive & Sales Analysis - Update brand and franchise performance reports; maintain Competitors\' binder with all press campaigns, in-store catalogues, and flyers. Tracking launches, campaigns, promotions, and price changes. Prepare monthly market overview and share it with the team
  • Ensure prudent utilization of marketing funds for optimal results
  • Sales forecasting and inventory management
  • Ensure all advertisements, promotional materials, and/ or activities are reviewed and approved following Site SOPs
  • Other ad-hoc arrangements as and when required
Senior Brand Manager - Job posted on 20 April 2023

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Job Detail

  • Job Id
    JD943120
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Selangor, Malaysia
  • Education
    Not mentioned