Job Description

Senior Category Strategy & Development (CSD) Manager

Accountabilities

• Lead the creation of Category & Channels growth strategies through close collaboration with the marketing team, translating strategies to Distribution, Pricing & Promotion, Shelving, and Merchandising (DPSM) plan.
• Owns business delivery for the Category by ensuring sales building blocks sufficiency, anticipating business risks/gaps & deriving an action plan
• Develop and timely deployment of Selling Toolkits to the Sales team to enable timely external selling & engagement with Retailers
• Gatekeeper for initiative deployment process in ensuring the readiness of Promotion and New initiative plan according to planned milestones; partnering with Marketing, Sales & Demand Planner
• Ensure DPSM plan implementation as per deployed with timely review of DPSM compliance in trade, together with Sales & derive action plan/help needed to close the gap (if any)
• Actively participate in shopper studies in partnership with Shopper Champion to develop a strong understanding of shopper purchase behaviors and trends, that help shape Category & Channels DPSM strategies
• Leads Category management projects with key retailers & sales team to drive thought leadership and accelerate Category growth
• Derive Category trade fund investment plan based on Category growth & DPSM strategies. Responsible to track & review monthly to ensure spending efficiency and effectiveness

Qualifications & Experience

• A minimum Bachelor\'s degree is required.
• A minimum of 5 years\xe2\x80\x99 sales or key account management experience is required in the FMCG industry
• 1-2 years of CSD/Trade Marketing experience in the FMCG industry is preferred
• Strong analytical skills, ability to derive insights from data, and present findings to key stakeholders
• Able to work collaboratively with multi-functional teams (Sales, Demand Planning & Marketing team)
• Incumbents must have strong competencies with PC-based applications, MS Office and MS Access; possess strong communication skills and interpersonal skills;and have the ability to perform under pressure

Primary Location

Malaysia - Petaling Jaya

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time