Job Description

Our client is a leading global payroll solution company that also specialises in expatriate taxation services, global HR services and online people management tools.

Location: Malaysia

Reporting To: Head of Marketing

Position

The Senior CRM and Campaign Manager has responsibility for enhancing our workflows and CRM systems by digging deep into the processes and systems that create and maintain customer relationships - driving lead conversion, customer acquisition and brand awareness.This role will be the focal point for the execution of the CRM strategies in terms of campaign generation and improvements to existing campaigns, analysing existing customer behaviours and driving effectiveness of the system, while raising the profile of CRM success within the business through effective reporting and insights.

Responsibilities

• You\'ll manage CRM strategies and planning, including CRM processes and governance
• You\'ll be updating accounts and contacts, maintaining data records, and taking ownership of overall CRM quality
• Enhancing and building email campaign flows throughout the sales and marketing funnel - getting the right content to the right people, at the right time, on the right channel
• You\'ll be working with business development and marketing functions to support lead generation and on-demand campaigns and optimisation email campaigns such as nurturing and re-engagement
• Enhancing our customer experience through email campaigns that deliver product adoption, industry insight brand advocacy, retention and cross-sell
• Using analytics and reports to share business insights through CRM data and the marketing function.
• You\'ll build bulk marketing automation including brand, lead and customer segmentation.
• You\'ll work with the wider team to build our customer profiles from our data and insight
• Collaborating and communicating between marketing, sales, subject matter experts and product - building a culture of maintaining cross functional working and customer relationships across every function.

• You have a proven experience of CRM strategy and maintenance as well as planning, delivering, and managing campaigns that deliver results, ideally within B2B professional services
• Degree qualified in marketing or relevant subject area
• A data lover, you\'ll be a team player but with the drive and structure to work autonomously.
• You\'re an expert in HubSpot suite, analytics and reporting building
• Expert content and copy writer, able to write compelling content tailored to customer needs, locations and geographies
• Confident and experienced with journey building, complex segmentation and profiling of databases.
• Fluent in English (written and verbal)
• Ability to provide momentum around campaign delivery
• Business and commercial acumen allowing you to analyse and interpret data, whilst being able to create meaningful business messages.
• Agility and flexibility to meet the changing needs of Industry, market dynamics and business.

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