Job Description

Department Marketing
LevelExperienced (Individual Contributor)
LocationMalaysia - Kuala Lumpur
Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

We are looking for a highly analytical and execution-focused Senior CRM Specialist to drive user lifecycle growth for Shopee Malaysia. You will lead advanced CRM planning, segmentation, testing, and performance optimisation initiatives to boost user engagement, retention, and revenue across our app ecosystem. As an individual contributor, you will be fully hands-on in campaign execution while influencing CRM strategy through strong data insights.

:

Plan and execute CRM campaigns across key channels: Push Notifications, In-App Messages, Emails, and Vouchers. Lead lifecycle strategies covering onboarding, activation, reactivation, loyalty progression, and category engagement. Own advanced segmentation logic, targeting rules, and customer journey personalisation. Conduct A/B experiments with rigorous performance tracking, deep-dive analysis, and actionable insights. Partner closely with Category, Product, and Data teams to support business priorities with CRM solutions. Maintain campaign documentation, reporting dashboards, and CRM tools hygiene.

Requirements:

Bachelor's Degree in Marketing, Business, Analytics, or relevant fields. At least 4 years of hands-on CRM, lifecycle marketing, or data-driven digital marketing experience -- ideally in e-commerce, app-based business, or subscription/retention-driven environments. Proficient with CRM platforms (e.g., Braze, MoEngage) and Excel/Google Sheets; familiarity with BI tools is a plus. Strong analytical ability to translate data into growth insights and campaign optimization. Excellent stakeholder communication and ability to manage multiple projects independently. * Creative and user-centric mindset with good understanding of consumer behaviour trends.