Job Description

We are seeking a talented Senior Digital Marketing Executive to join our dynamic team. The ideal candidate will be passionate about leveraging digital channels to drive brand awareness, engage audiences, and generate leads. He/She will be responsible for developing, implementing, and managing digital marketing campaigns across various platforms. Responsibilities: Develop and execute digital marketing strategies to increase brand visibility, drive website traffic, and generate leads. Manage all aspects of digital campaigns, including planning, execution, optimization, and reporting. Create compelling content for digital channels, including website, social media, email, and digital advertising. Monitor and analyze campaign performance metrics to identify areas for improvement and optimize ROI. Conduct market research and stay updated on industry trends to inform digital marketing strategies. Collaborate with cross-functional teams, including marketing, sales, and product development, to align digital marketing efforts with overall business goals. Stay informed about emerging digital marketing technologies and tools, and recommend new opportunities for innovation. Requirements: Bachelor\'s degree in Marketing, Communications, or a related field. Proven experience in digital marketing, with a focus on social media, email marketing, SEO, SEM and other digital advertising techniques. Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Social Media Channels, Semrush and email marketing software. Excellent written and verbal communication skills, with the ability to create engaging content for diverse audiences. Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions. Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Experience working in a collaborative team environment, with a willingness to share knowledge and support colleagues. Preferred Qualifications: Experience with marketing platforms, such as Mailchimp and Salesforce, along with the capability to integrate and manage marketing applications or WordPress plug-ins such as Community Forum, eCommerce, and Learning Management System, would be advantageous. Knowledge of HTML, CSS, and basic web and marketing collateral design principles. Experience working in a B2B or a fast-paced working environment. Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications. Join our team and help us drive digital growth and innovation! If you\'re a creative thinker with a passion for digital marketing, we want to hear from you. Apply now with your resume and a cover letter outlining why you\'re the perfect fit for this role.

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