Job Description

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Senior Digital Marketing Executive
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MYR5,000 - MYR6,000 Per Month
KL City,
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Posted 21 hours ago o Closing 2 Jan 2026
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Working Location Near Station

• Jalan Bangsar Utama 1 5 Kuala Lumpur WP Kuala Lumpur Malaysia 59000

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or equivalent experience.
• Proven experience of 3-5 years in digital advertising operations or similar roles, with a track record of managing successful ad campaigns.
• Proficiency in social media platforms, including Facebook Business Manager, Google Ads, TikTok Ads Manager, and analytics tools like Google Analytics.
• Excellent understanding of ad formats, targeting options, and optimization techniques on various platforms.
• Strong analytical skills and experience working with large datasets to derive insights.
• Experience in budget planning and ROI forecasting.
• Strong organizational skills with the ability to handle multiple campaigns and deadlines simultaneously.
• Strong understanding of digital marketing funnel, customer journeys, and performance metrics.
• Exceptional attention to detail and problem-solving skills.
• Bilingual proficiency in English and Bahasa Malaysia (written and verbal) preferred.

Responsibilities

• Plan, execute, and optimize marketing campaigns across platforms such as Facebook Ads, Google Ads, TikTok Ads, and other relevant channels.
• Monitor campaign performance metrics (e.g., CTR, CPC, CPA, ROAS) and ensure campaigns meet performance goals.
• Conduct A/B testing on ad creatives, audiences, and bidding strategies to identify best practices and improve results.
• Conduct audience research and segmentation to target the right demographics effectively.
• Analyse campaign data and generate actionable insights through regular performance reports.
• Stay up to date with platform updates, trends, and best practices to ensure campaigns leverage the latest features and strategies.
• Manage advertising budgets, ensuring efficient allocation to achieve the highest ROI.
• Coordinate with technical support teams to resolve platform issues.
• Develop brand strategies to ensure a strong brand presence for all of the company's businesses.
• Collaborate with external vendors or agencies for social media content, ad creatives, BTL/ATL campaigns, and specialized initiatives.
• Manage and grow the company's digital presence across platforms such as Instagram, Facebook, TikTok, etc., including content planning and community engagement.
• Collaborate with in-house creative & web development team to develop and update company websites.
• Assist in providing training or workshops on brand management, marketing strategies & digital tools to company subsidiaries.
• Contribute to annual digital marketing strategy and business growth planning.
• Other relevant duties as instructed in support of digital and brand marketing objectives Qualifications:

Benefits

• Competitive benefits & supportive work culture

Additional Benefits

• Annual Leave
• EPF / SOCSO / PCB

Skills
Digital Marketing Strategy Content Marketing Social Media Marketing
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Skills Required