Develop and execute innovative digital initiatives to optimize web channel and online presence.
Maintain and improve the functionality of local digital platforms, ensuring all contents are communicated timely and displayed correctly.
Enhance web interaction and increase lead generation through digital platforms.
Ensure brand standard and brand personality are upheld for each digital communication platform and aligning them with the brand guidelines.
Ensure the company\xe2\x80\x99s social media elements are in full compliance with the current legal and regulatory requirements.
Work closely with the team and co-ordinate with related parties on local online marketing campaigns and activities.
Track, prepare and present timely reports on digital analytics. (number of visits to website, page views, average time on website, bounce rate, followers on social media, SEO ranking, email open rate, campaign leads generation, digital advertising clicks through rate and so forth).
Assist in all marketing related activities and any other assignments that may be assigned from time to time.
Job Requirements:
Degree in Marketing, digital marketing, business communication or related fields.
At least 2 years working experience in digital and social media marketing or fast-paced business environment, preferably experience in B2B.
Good working knowledge and hands-on experience in SEO*, PPC, Social Media (WeChat, LinkedIn, Naver blog), Email marketing, and major digital analytic/ monitoring tools*.
Adapt in using designing software such as Adobe Illustrator, Photoshop, After Effect, InDesign is an added advantage.
Good communication and writing skills in all 3 main local languages, with decent editing skills.
Able to identify new trends in digital marketing and evaluate new and emerging digital technologies.