Job Description

• Bachelor\'s degree in appropriate field of study, previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
• At least 3 years of experience in Performance Marketing.
• Experienced with setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords and other PPC platforms independently.
• Deep understanding of data or data modeling with outstanding analytical skills and able to objectively identify insights where these can be operationalized.
• Excellent written and verbal communication skills including presentation skills.
• Strong project management skills and detail-oriented.
• Critical thinker and creative.

Responsibilities

As a Senior Performance Marketing Executive, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth, driving project\'s brand strategy, and expand its digital marketing capacities. Mission is to drive ROAS, user acquisition and brand awareness for client\'s project.

• As a team player, your roles and duties will include but not limited to:
• Build and manage acquisition campaigns across various channels including social media (Facebook, Instagram, TikTok & LinkedIn), SEM, display and other PPC platforms to drive revenue and increase ROI.
• Includes planning and preparation, execution, optimization, recommendations and post-campaign analysis.
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
• Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
• Work with creative and marketing teams to test strategies and innovation.
• Deliver quantifiable improvements in ROI and cost per conversion ( PA) across all channels.
• Provide advice and solutions to team member whenever challenges are encountered, to ensure smooth delivery of a successful campaign.

Benefits

• 5 Work Days with Flexible Working Hour
• Performance Bonus +13th Month Bonus
• Strategic Office Location (Accessible via Public Transport)
• Work Life Balance & Young Working Environment
• Flexible, young and energetic working environment
• Outstanding Career Growth & Development Opportunities
• Annual Leave
• Salary Increment
• Medical Allowances

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