Job Description

Requirements

basic knowledge in media buying on TikTok Shop, Shopee Ads (CPAS), and Meta Ads Manager. Deep understanding of decision-making funnel metrics (CTR, Add-to-Cart Rate, Initiate Checkout Rate, Conversion Rate). Strong analytical skills with experience in reporting and data-driven decision making. Hungry-for-growth mindset: ambitious, adaptable, and willing to experiment. Hands-on executive behaviour: proactive, accountable, and execution-focused. Excellent cross-team communication and teamwork skills. Ability to own online revenue results with full responsibility.
Nice-to-Haves

Experience in FMCG or personal care industry. Familiarity with creative testing frameworks and marketing automation tools. Knowledge of retention, LTV, and customer lifecycle strategies.

Responsibility

HYGR is a fast-growing sustainable personal care brand built on refillable, eco-conscious products. From deodorants to lip balms and sunscreens, we craft self-care that's good for people and the planet. We're looking for an

Ads Content & Email Marketing Specialist

who combines

creative storytelling with data analysis

to drive revenue growth across paid ads and retention channels.

What You'll Do

-Plan, script, and produce

high-performing ad creatives

for Meta, TikTok, and Google

-Analyse ad performance (CTR, ROAS, conversion rate) to optimise creative direction

-Manage and execute

email marketing campaigns via Klaviyo

, including automation flows, A/B tests, and segmentation

-Develop data-backed strategies for customer journey (TOFU-MOFU-BOFU)

-Collaborate with design, content, and performance teams to turn insights into action

-Coordinate cross-channel campaigns to drive

both acquisition and retention

-Stay updated with trends on Meta, TikTok, and

GMV Max tools

to enhance creative testing

What We're Looking For

-1-3 years of experience in

digital marketing, ads content, or performance creative

-Strong

analytical mindset

-- comfortable reading dashboards and making data-led decisions

-Proficient in

Klaviyo

(flows, segments, campaigns)

-Basic knowledge of

Meta Ads Manager, TikTok Ads, or GMV Max

is a plus

-Good writing skills and creative judgment for short-form ads

-Self-driven, detail-oriented, and growth-minded

Why Join HYGR

-Work

closely with founders

-- your ideas directly impact brand growth

-Learn full-funnel marketing from acquisition to retention

-Creative freedom with data-driven execution

-Sustainable, mission-led brand with fast career growth

-Product allowance and supportive team culture

At HYGR, you'll work directly with the founders, own projects end-to-end, and see your impact on the company's growth every day. Unlike corporates where you're just a small cog, here you'll shape strategy, execute fast, and grow across marketing, operations, and product. We value a growth mindset, teamwork, and sustainability -- so if you're hungry to build, learn, and contribute to something bigger, HYGR is where you'll thrive.

Job Types: Full-time, Permanent

Pay: From RM4,000.00 per month

Benefits:

Additional leave Free parking Maternity leave Opportunities for promotion Professional development
Work Location: In person