Job Description

MohonKelayakan

• Fluent in spoken and written Mandarin and English
• Candidate must possess at least a Bachelor\'s Degree or above with relevant experience in overseas advertising and cross-border e-commerce operations
• At least 2 years of experience in digital marketing/digital media buying
• Proficient in SEO/SEM (Google AdWords, Yahoo, Bing, etc.), YouTube, Google Display Network, social advertising (Facebook, Instagram) and other programmatic platforms (DV360)
• Strong execution ability and innovation ability
• Strong communication skills, sense of responsibility, data sensitivity, and strong data analysis ability
• Passion for internet marketing, enthusiasm for work, ability to withstand stress and strong problem-solving skills

Tanggungjawab

• Responsible for overseas promotion bidding and data analysis on platforms such as Google, Facebook, TikTok, YouTube, KuaiShou, etc and adjust bidding strategies based on analysis results; stay updated with advertising policies and ensure compliance with all guidelines and regulations
• Monitor the actual performance of advertisements, optimize them in real-time and propose and implement corresponding solutions
• Explore product selling points and determine product promotion strategies
• Stay updated on social media updates and trends, changes in digital audience behavior and best practices, share new insights and recommendations with the team
• Analyze data to identify areas of opportunity and utilize conversion rate optimization strategies (e.g. A/B testing, etc) to maximize return on investment (ROI) from ad spend
• Collect, summarize and analyze market information in the product marketing process and provide constructive suggestions
• Monitor and report on key performance indicators such as click-through rates, conversion rates and return on ad spend (ROAS)
• Includes content creation, design, campaign setup, audience targeting, budget allocation, ad creation and performance tracking

Manfaat

• 5 Working Days
• Strategic Location - walking distance to LRT station
• EPF/SOCSO + EIS
• Annual Leave

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