Job Description

e.target.src = \'https://files.ajobthing.com/assets/premium-job/premium-default-banner.png\'" class="object-contain aspect-companyBanner w-full" data-v-5b2d4898>Senior Executive (Digital Marketing)FollowMYR4,000 - MYR5,500 Per MonthKL City,Be an early applicant!Posted 44 minutes ago \xe2\x80\xa2 Closing 7 Jan 2025Be an early applicant!SaveApplyRequirementsQualifications:

• Bachelor\'s degree in marketing, Digital Marketing, Communications, or a related field

Experience :

• 3-5 years of experience in digital marketing, preferably with experience in consumer products or niche markets.
• Proven track record in creating and executing digital marketing strategies for the Malay market.
• Proficiency in digital marketing tools (Google Ads, Facebook Ads, SEO tools, etc.).
• Strong knowledge of the Malay consumer culture and market trends.
• Excellent written and verbal communication skills in both Malay and English.
• Creative and strategic thinking with a keen attention to detail.

Responsibilities1. Digital Marketing Strategy (Malay Market Focus):

• Develop and implement digital marketing strategies tailored to the Malay audience for our new vape product.
• Conduct market research to understand the preferences, trends, and behaviors of the Malay market.
• Identify and leverage digital channels that resonate most with the target demographic (e.g., social media platforms, influencers, forums).

2. Product-Specific Campaigns:

• Lead the planning and execution of digital campaigns focused on promoting the vape product to Malay consumers.
• Collaborate with the product development team to highlight key product features, benefits, and brand messaging.
• Utilize storytelling and content marketing to create culturally relevant and appealing campaigns.

3. Social Media Marketing:

• Manage and grow the brand\'s presence on social media platforms popular with the Malay audience, such as Facebook, Instagram, TikTok, and YouTube.
• Develop content that resonates with Malay consumers, including posts, stories, reels, and videos.
• Engage with followers, respond to comments, and foster community interaction to increase brand loyalty.

4. Influencer Marketing & Partnerships:

• Identify and collaborate with Malay influencers, vape enthusiasts, and key opinion leaders to promote the product.
• Develop partnership strategies with local influencers to increase visibility and trust in the brand.
• Track and measure the effectiveness of influencer partnerships and adjust as needed.

5. Content Creation & Localization:

• Create culturally appropriate and engaging content (e.g., blog posts, videos, social media content) in Malay to enhance brand visibility.
• Ensure all marketing materials, campaigns, and promotions align with cultural sensitivities and appeal to the target audience.
• Work with designers and content creators to produce visuals and campaigns that resonate with the Malay market.

6. SEO, SEM, & Paid Advertising:

• Optimize all digital content for search engines (SEO) to improve visibility and organic reach within the Malay market.
• Run targeted paid advertising campaigns on Google Ads, Facebook Ads, and other relevant platforms.
• Monitor campaign performance and use data to refine and improve digital marketing efforts.

7. Data Analysis & Reporting:

• Track, analyze, and report on the performance of all digital marketing campaigns targeting the Malay market.
• Use data-driven insights to optimize campaigns and ensure marketing objectives are met.

8. Compliance & Regulatory Awareness:

• Ensure all marketing efforts comply with local regulations related to the promotion of vape products in the Malay market.
• Stay updated on industry trends, legal considerations, and potential marketing restrictions.

Benefits

• Annual Leave, Medical
• Company Trip
• Training Provided

SkillsGoogle Ads Facebook Ads Search Engine Optimization (SEO) Verbal Communication Creativity Strategic ThinkingImportant InformationNever provide your bank or credit card details when applying for jobs. Do not transfer any money or complete unrelated online surveys. If you see something suspicious, Report This Job ad.

Ricebowl