OVERVIEW:Location: RedQ, SelangorDepartment: People DepartmentEntity: AAAMSStatus (Full time/part time/contract): Full timeJOB DESCRIPTION:YOUR ROLE:Your day to day will not be the life of a boring corporate baddie. Here, you\xe2\x80\x99re empowered to share new ideas, lead projects, engage with Allstars across levels (that\xe2\x80\x99s over 21,000 Allstars, no cap) and make things happen.As a Senior Social Media Creator under Employer Branding, your mission is simple: Strategise and curate creative content that shows AirAsia as the best place to work.Expect no micromanaging or the traditional way of doing things. If there\xe2\x80\x99s a better idea, we want to hear it. Go creative, go all out. Think combining branding, marketing, communications and social media as your bread and butter. Sounds toasty? Let\xe2\x80\x99s chat.WHAT YOU\xe2\x80\x99LL CHAMPION:Strategise, design and execute social media content strategies for Employer Branding in line with the company\xe2\x80\x99s objectives and DNA.Plan, film and edit engaging original content for Employer Branding\xe2\x80\x99s social media platforms, including TikTok, LinkedIn and Instagram among others.Monitor and analyse brand performance metrics covering engagement rate, brand equity and market perception.Collaborate with various departments to creatively highlight #LifeAtAirAsiaExperiment with new formats, techniques and features to maintain a fresh and innovative approach to content creation.Push brand presence in driving Diversity, Equity and Inclusion initiatives.WHO YOU ARE:Creative storyteller who lives, eats and breathes social media and is able to adapt content across different touch points.Have a creative eye for editing, creating, filming and designing visuals or videos.A trendsetter who\xe2\x80\x99s up to date on the latest social media trends, emerging platforms and industry best practices.Data driven and is able to use social media tools to gather and leverage dataCapable of working with minimal guidance or supervision, with good project management skills.An assertive team player with high energy and is able to thrive in a fast-paced environmentStrong written and verbal communication skillsMinimum of two years work experience with preferably a Degree in Mass Communication, Marketing, Media Studies or a related field.WHERE YOU\xe2\x80\x99LL GO:Based on your performance, skills and contribution in this role, you\xe2\x80\x99ll be able to unlock opportunities in various fields within the company. This role provides a path to senior positions or lateral growth. The possibilities are endless if you #DaretoDream!WHAT YOU\xe2\x80\x99LL ENJOY:
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