Senior Manager / Manager Creative & Digital Media UnitJob Requirements
Bachelor Degree in Art/Creative Multimedia or equivalent
5 years of experience in any related industry
Skills : Adobe Premier Pro, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Final Cut, Davinci Resolve
Additional skills: Script writing, Content writing, Social media savvy, Strong writing skills and good command in English
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Oversee production of promotion materials, including design, videos, digital contents
Brainstorm new and creative growth strategies
Invent new ideas for branding, advertising campaigns, and marketing messages
Conceive and implement engaging video concepts, guidelines, and strategies
Conceptualize & produce digital-media assets. Generate new ideas for unexplored ways to leverage digital technology for visual storytelling
Plan and execute all digital marketing strategies, including Search Engine Optimization(SEO)/ Search Engine Marketing (SEM), marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Manage email and social media marketing campaigns
Coordinate with third party and in-house graphic designers, web designers, and videographers to create unique and engaging content
Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
VideographerJob Requirements
Diploma/Bachelor\'s degree in Film, Television, Media Production, or any related field
Proven experience in video production, including shooting, editing, and post-production
Strong portfolio demonstrating exceptional video editing and storytelling skills
Proficiency in industry-standard video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
Excellent communication and interpersonal skills
Ability to work independently and as part of a team
sVideo Production:
Plan, shoot, edit, and produce video content for various purposes, such as promotional videos, campus tours, event coverage, and social media
Utilize professional video equipment, including cameras, lenses, microphones, and lighting setups
Utilize equipment for social media videos
Ensure adherence to university branding guidelines and style standards
Post-Production:
Edit video footage using industry-standard software (e.g., Adobe Premiere Pro, Final Cut Pro)
Add visual effects, graphics, and music to enhance the overall quality and impact of the videos
Able to shoot and edit videos quickly for social media. Able to adhere to short timelines
Collaboration:
Work closely with marketing, communications, faculty, students, and other departments to understand their video needs and develop creative solutions
Technical Skills:
Proficient in operating cameras, audio equipment, and video editing software
Knowledge of video production techniques, including lighting, framing, and sound design
Ability to adapt to different shooting environments and challenges
Knowledge of motion graphics would be an advantage
Storytelling:
Have a strong understanding of storytelling and the ability to translate concepts into compelling visual narratives
Be able to adapt to current trends in social media, as a significant amount of content will be for social media
Content CreatorJob Requirements
Diploma / Bachelor\xe2\x80\x99s degree in communication, marketing, or a similar field
Knowledge of website management tools, industry trends and best practices
Proficient in SEO tools, WordPress, google analytics, and related software
Experience with social media platforms and content promotion
Strong writing skills and good command in English
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Create and publish engaging content for various platforms such as websites, social media, etc.
Assist with web development/design of university web pages
Optimize content for search engines and social media platforms to increase visibility and reach
Analyze content performance metrics such as views, engagement, and conversion rates to inform future content strategies
Collaborate with other teams such as marketing and design to create content that aligns with the University\'s goals and brand identity