Job Description

About the job Senior Manager, Product Management

About the Company

\xef\xbb\xbfOur client is the leading Market Expansion Services provider for companies who want to grow their business in Malaysia and they are looking for a talented individual to \xef\xbb\xbfsupport the Sales Manager to plan, organize and implement activities in line with department marketing objectives

Job Responsibilities

• \xef\xbb\xbf\xef\xbb\xbfTo resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities

Consumer marketing (bundle buys, gift with purchased, etc.) translating to increased sell through and strengthened market share

• Ensure optimum balance between various marketing activities: -

a) Brand-building exercises (media advertising, prize & event sponsorships, product launches, etc.

b) Education (internal & external product training, etc.

c) Trade marketing (POSM, promoters, fixtures, display stands, etc.) and

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Advertising & Promotion

• To monitor and obtain the most reasonable rates paid to advertise media owners from the various

media formats for e.g. electronic / print / radio / outdoor
To establish close business liaison and promote goodwill / public relation with media owners

• Formulate and monitor the implementation of advertising and promotion strategies and its effectiveness in meeting preset objectives

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\xef\xbb\xbf\xef\xbb\xbf\xef\xbb\xbfProduct Management

• To play a strategic role in ensuring range and product selection meets market trends and requirements

To monitor the brands proactive approach towards consumer tastes and preferences at the local level

• To ensure inventory levels are managed within contractual agreements

• To ensure trade returns are managed within contractual agreements

• To conduct financial feasibility study of promotion activities to ensure in line with profit objectives

• To provide listing standards for the distribution channels taking into account product relevance, sales potential, entry cost (listing), market return risks, etc.
• To lead in new product launches. This shall encompass developing the product launch plan, setting timetable, determining retail price level (benchmarked to product strategy, margin strategy, competitor and market tolerance level), roll-out timing, sample preparation (where applicable), POSM support requirements, display standards, etc., to be executed by the sales and finance teams

\xef\xbb\xbfBusiness Management

• To fully utilize the Regionally Aligned Brand Planning templates for all clients

To ensure all marketing activities are within allocated A&P budget determined for relevant agencies

• To ensure pre-financing of marketing activities on behalf of client are recovered within agreed terms

• To liaise closely with clients to secure full or partial activities funding for ad-hoc activities

• To work closely with Sales team on retailer trading terms negotiation to ensure trade investments and expected sales returns in line with delivering department profit objectives

\xef\xbb\xbfTrade Marketing

• \xef\xbb\xbfCustodian of the brand\'s image at retail level ( in absence of a trade Marketing Manager). To determine merchandising standards
• To study and determine the most effective cost and implementable form of POSM to raise product visibility or highlight product USP\'s in the trade

Others

• Assist in all others duties as directed from superior from time to time\xef\xbb\xbf\xef\xbb\xbf.
• Conduct or make available scheduled product training to internal and external customers.
• Include country specific responsibilities and KPI\'s

Remuneration

• RM13,000 - RM15,000

Consultant in charge

• Jia En | 016 266 2236 | jiaen.liong@hunters-in.com

Hunters International