Job Description

Position Overview

The role is responsible for leading the company's commercial strategy and growth within the

Quick Service Restaurant (QSR) channel

. This role requires strong

strategic leadership, account management, and cross-functional collaboration

to drive sustainable growth with key QSR partners. The Senior Manager will coach a high performing team, develop joint business plans, manage contract negotiations, and work closely with marketing, supply chain, and R&D to deliver innovative solutions tailored to QSR customers.

About Our Company

PrimaBaguz, established in 1987, is a Malaysian manufacturer renowned for its high-quality halal meat products, offering over 100 items like sausages, cold cuts, and patties. Since 2020, it has been part of Johnsonville, a leading processed meat company from Wisconsin, USA. This acquisition strengthens Johnsonville's foothold in Southeast Asia and enables access to global foodservice clients such as quick-service restaurants and catering services. Johnsonville aims to utilize PrimaBaguz's halal expertise to expand into growing markets in Asia and the Middle East.

Responsibilities

Strategic Leadership & Channel Development

Lead and coach the QSR sales team to deliver high performance and capability development. Develop and execute the

QSR channel strategy

in line with business objectives. Build strong partnerships with leading QSR customers, acting as the primary business contact. Identify and pursue new opportunities within the QSR space, driving category expansion. Monitor competitor activities, industry trends, and consumer insights to sharpen channel strategies.

Account & Business Management

Lead

joint business planning (JBP)

with key QSR customers. Negotiate long-term contracts, pricing agreements, and promotional deals. Ensure strong execution of customer programs, activations, and product launches. Drive revenue growth, profitability, and market share within the QSR channel.

Cross-Functional Collaboration

Partner with Marketing to develop

QSR-specific campaigns and promotions

. Work with R&D and Technical teams to develop customized product solutions for QSR needs. Collaborate with Supply Chain to ensure accurate forecasting, service reliability, and operational efficiency.

Financial & Performance Management

Manage trade spend and promotional investments effectively, ensuring ROI. Deliver on sales, revenue, and profitability targets for the QSR channel. Provide regular updates, insights, and reports to senior leadership.

Education

Bachelor's Degree in Business, Marketing, or related field; MBA preferred

Experience

10+ years of commercial/sales experience in FMCG or food industry, with at least 5 years in managing QSR customers. Regional experience preferred. Proven success in leading

QSR key accounts

(local and international brands). Experience in leading and developing teams.

Skills

Strong negotiation, relationship management, and influencing skills. Excellent commercial acumen with ability to balance strategic thinking and execution. Strong communication, presentation, and stakeholder management skills.

Competencies

Strategic Channel Leadership Key Account Management (QSR focus) Negotiation & Contract Management Cross-Functional Collaboration Team Leadership & Coaching Commercial & Analytical Skills Results-Oriented and Customer-Centric

Other Requirements

Willingness to travel and work flexible hours.

Benefits and Compensation

Why join us?

As a growing organization, PrimaBaguz offers a truly exciting career for a qualified candidate.

Medical and dental benefits to support your well-being Meal subsidy for added convenience. Accident and surgical insurance coverage for peace of mind. A friendly and professional work environment that supports collaboration and mutual respect. Training and development programs to help you grow your knowledge, skills, and career. Clear paths for career advancement within the company, we believe in promoting from within. The chance to be part of a remarkable team that values results, innovation, and dedication.
Job Type: Full-time

Application Question(s):

Do you have at least 10 years of commercial/sales experience in FMCG or the food industry, with a minimum of 5 years managing QSR customers (local or international)? Please share examples of QSR brands you have handled. How many years of experience do you have in leading and developing teams? Have you led joint business planning (JBP) or negotiated long-term contracts with QSR customers? Have you had regional experience managing QSR customers across multiple countries/markets? Do you hold a Bachelor's Degree in Business/Marketing or a related field? (MBA preferred - kindly indicate if applicable). Are you open to frequent travel and working flexible hours when required? What is your current notice period and expected compensation package?
Work Location: In person