Job Description

Role Purpose:
We're on the lookout for a highly organized yet wildly passionate marketer to join our professional haircare family, where creativity meets care -- and every day is a good hair day.
As our Senior Marketing Executive, you'll bring our professional haircare brands to life online, in-store, in-salon, and even in Sephora -- turning bright ideas into real results (and having fun while doing it).
Bring the Brand to Life

• Dream up and execute fun, fresh campaigns that connect with consumers through digital, retail, salon, and Sephora channels.
• Turn global directions into locally relevant stories that spark excitement.

Get Creative Online (and Drive E-Commerce!)

• Manage our brand presence across social media and e-commerce platforms.
• Create online offers, homepage features, and paid campaigns that convert browsers into buyers.
• Plan and execute CRM and EDM initiatives, from mapping customer journeys and segmentation to crafting engaging email content and managing campaign blasts.
• Collaborate with KOLs and influencers to boost reach and traffic.
• Track performance and find new ways to grow visibility and sales.

Create Moments In-Store

• Plan and roll out in-store activations, pop-ups, and events that get people talking.
• Work with Sephora and retail teams to ensure the brand shines on-shelf and in experience.

Build Buzz Through PR & KOLs

• Partner with media, influencers, and creators to tell authentic brand stories.
• Manage seeding, media kits, and launch events that feel exciting and premium.

Team Up Across Functions

• Collaborate with cross-functional teams to ensure campaigns roll out seamlessly across all touchpoints.
• Share ideas, feedback, and celebrate wins together, because great results come from great teamwork.

Requirements

• More than 3 years' experience in marketing, ideally within the FMCG, beauty, or haircare industry.
• Proven experience in digital marketing, social media management, and campaign execution.
• Experience managing budgets and measuring ROI.
• Knowledge of market research and consumer trends.
• Strong communicator, proactive, and adaptable to fast-moving projects.
• Passionate about beauty, haircare, and creating meaningful consumer experiences.
• Proficient with Digital Marketing Tools & Microsoft Office tools.

Benefits
Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?
If so, you are the one we are looking for. JOIN US and let's grow together.
Championing Diversity, Equity and Inclusion
LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.
To explore other careers opportunities, visit our . If you have a question for us, please drop us an email
We regret to inform you that only shortlisted candidates will be contacted. Thank you.
Recruitment Privacy Notice
By proceeding with your application, you confirm that you have read LUXASIA's and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.
Note To Staffing Agencies
Please DO NOT contact LUXASIA's employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA's T&E team before you submit candidates' resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.

Skills Required