Senior Marketing Executive (mandarin Speaking)
Shah Alam, Malaysia
Job Description
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Roles & Responsibilities The Senior Marketing Executive is responsible for developing, implementing, monitoring and evaluating all marketing communications strategies for the food and beverage outlets including advertising, promotions, public relations, e-commerce, social media and collateral with a focus on driving and generating incremental revenue in line with overall vision and objectives of the outlets. Summary of Responsibilities: Reporting to the Managing Director, responsibilities and essential job functions include but are not limited to the following: Planning Marketing Strategy
- Develop and implement a strategic integrated marketing communications plan and correlating expenditure budgets annually
- Regularly define and identify most effective communication channels to promote existing products and services
- Develop advertising opportunities (e.g. through specialist publications, radio or other media)
- Design and development of marketing materials (including overseeing photoshoots), as well as write copy for use across marketing channels such as collateral, social media, and direct marketing emails (EDM)
- Manage digital marketing and social media activity across the various social media platforms, including the development of content and analysis of reach and conversion
- Cultivate relationships with potential marketing partners, as well as explore new target markets and marketing avenues
- Source for and promote events that will drive traffic to the F&B outlets and grow revenue
- Coordinate and manage media/ public interest to generate coverage and maintain awareness of the brands
- Handle and coordinate all media requests, media releases, enquiries and presentations -hosting media, influencers and VIPS to drive quality media and impactful word of mouth
- Keep current with marketing trends, competitive analyses, new communication techniques and digital platforms, in order to explore and recommend creative ways to reaching out to target audience
- Plan a monthly/seasonal promotional calendar of activity, generating ideas for new offerings
- Evaluate and prepare reports showing the results of marketing campaigns (return on investment, effectiveness, feedback, etc.)
- Maintain effective internal communications to ensure all relevant internal departments are kept informed of marketing objectives
- Bachelor Degree in Sales/Marketing/Business Administration or its equivalent.
- At least 3-5 years of related experience in sales/marketing/service/F&B industry, or equivalent combination of education and experience.
- Proven track record as Sales/Marketing Manager
- Has a genuine interest and knowledge of food and beverage
- Strong network of connections is an asset, including media, social influencers and industry partners
- Self-motivated, creative flair, eye for details and resourceful
- Strong project management skills
- Excellent communication skills. Able to think and write strategically
- Advance computer proficiency. Skilled in digital marketing/social media including Adobe and other design software skills
- Those who embody the culture of the brand
- Service-focused, energetic and people-minded individuals with a can-do attitude
- Youthful and extroverted individuals
- Encouraged to establish a relationship with regular customers
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Job Detail
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Job IdJD924235
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationShah Alam, Malaysia
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EducationNot mentioned