Job Description

- Bachelor\'s degree in marketing, communications, business, or a related field.- Proven experience in marketing, advertising, or a similar role, with a focus on digital marketing and social media management.- Proficiency in Google Ads and other SEM platforms, with a strong understanding of search engine marketing principles and best practices.- Experience managing social media accounts and campaigns across various platforms, including Facebook Business Manager, Twitter Ads, LinkedIn Campaign Manager, and Instagram Ads.- Excellent analytical skills and the ability to interpret data, draw insights, and make data-driven decisions to optimize marketing performance.- Strong communication, writing, and editing skills, with the ability to create compelling content for different audiences and channels.- Creative thinking and problem-solving abilities, with a keen eye for detail and design.- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.- Knowledge of marketing automation tools, CRM systems, and analytics platforms is a plus.ResponsibilitiesDevelop and implement comprehensive marketing strategies and plans to promote products or services, including digital and traditional channels.2. Conduct thorough market research to identify target audiences, consumer behavior, and industry trends.3. Create and manage marketing campaigns across various channels, including social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.) and Google SEM paid advertising.4. Design, execute, and optimize Google Ads campaigns, including search, display, and remarketing ads, to drive traffic, leads, and conversions.5. Collaborate cross-functionally with internal teams (sales, product development, etc.) to align marketing efforts with overall business objectives and sales goals.6. Manage marketing budgets effectively and allocate resources strategically across different campaigns and channels.7. Monitor and analyze marketing metrics and KPIs to track campaign performance, optimize strategies, and report on ROI.8. Create and curate engaging content for marketing materials, including social media posts, blog articles, email newsletters, and advertisements.9. Engage with followers and respond to inquiries and comments on social media channels to foster community engagement and enhance brand reputation.10. Stay updated on industry trends, best practices, and emerging technologies in digital marketing, social media, and SEM to drive continuous improvement and innovation in marketing strategies.**Note:** This job description is intended to provide a general overview of the responsibilities and qualifications for a marketing specialist role. Specific requirements may vary depending on the company, industry, and level of the position.Benefits

• Optical Claim
• Salary Increment
• Performance Bonus
• Transportation allowances, parking reimbursement
• Free Laptop/ Phone for Work
• Sick Leave
• More than 12 annual leave days within a year
• Maternity Leave
• Bereavement Leave (paid time off to cope with the loss of loved one)
• Work From Home (WFH)/ Remote Work (Only for Alternate Saturday)
• Professional Career Development (training programs, workshop, conferences to enhance skills)
• Company Activities (team building, outings, social gatherings)
• Company Trip
• Staff Appreciation & Rewards
• Opportunities for career progression.
• Excellent training and development program.
• Staff team building and outings.
• Medical benefit

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