Job Description

MohonKelayakanExperience

• Possess at least Degree in Business Studies/Marketing, related field or equivalent.

• Has F&B or retail management experience in relevant working environment.

• Those experienced in Corporate Branding is encouraged to apply.

• 5-8 years of experience in marketing, preferably in the F&B industry or a fast-paced consumer-driven sector.

• Good in IT skills - Microsoft Excel/PPT/Word.

• Proven track record of planning and executing successful marketing campaigns that drive measurable business outcomes.

• Hands-on experience with media planning and managing agency relationships.

• Experience in marketing automation tools and CRM platforms to streamline processes.

• Proven ability to lead crisis management in marketing situations, ensuring brand integrity.

Management Skills

• Strong project management skills, including goal setting, timeline development, and resource allocation.

• Experience in budget management, ensuring efficient allocation of resources to maximize ROI.

• Ability to mentor and develop junior marketing team members to build future leaders.

• Exceptional organizational skills to manage multiple projects with competing deadlines.

Personal Skills

• Strategic thinking with the ability to translate business objectives into effective marketing strategies.

• Excellent communication and presentation skills, both written and verbal.

• Creative problem-solving skills to address challenges innovatively and efficiently.

• Strong interpersonal skills to foster collaboration across diverse teams and stakeholders.

Additional Attributes

• A deep understanding of consumer behavior and F&B trends in the Malaysian market.

• Demonstrated ability to uphold and promote the company's core values and brand image.

• Ability to stay ahead of market trends and proactively adapt strategies to maintain competitiveness.

• Enthusiasm for food and beverage culture, with a creative flair for innovative marketing.

TanggungjawabCampaign Development and Execution

• Assist in developing and delivering national marketing campaigns, ensuring smooth execution from concept and consumer testing to launch and post-campaign evaluation.

• Independently manage specific projects, including goal setting, sales projection, budget management, and in-store execution.

• Monitor and track campaign progress in real time, adjusting strategies based on data insights and market dynamics.

• Identify opportunities for hyper-localized campaigns to drive engagement in specific markets.

Agency and Partner Management

• Coordinate with external creative, media, production, and PR agencies to ensure high-quality deliverables and adherence to timelines.

• Act as the primary point of contact for agency relationships, ensuring alignment with brand guidelines and objectives.

• Establish strong partnerships with vendors to negotiate favorable terms and improve operational efficiency.

• Evaluate agency performance periodically to ensure alignment with business objectives and recommend improvements.

• Foster collaborative relationships with agencies to encourage innovative ideas and fresh creative approaches.

Media and Channel Management

• Collaborate on media planning and placement across channels (TV, Print, Radio, Digital, etc.) to drive trial and repeat usage.

• Analyze campaign performance and implement learnings for future activities.

• Explore emerging media platforms and trends to identify new opportunities for audience engagement.

• Stay updated on the latest media consumption trends to incorporate cutting-edge approaches into campaigns.

• Manage digital campaigns with a focus on optimizing performance through A/B testing and data-driven decisions.

• Build and maintain a strong brand voice that resonates consistently across all consumer touchpoints.

Brand Stewardship

• Support initiatives to enhance brand position and perception, ensuring adherence to brand guidelines and compliance with trademarks and logos.

• Contribute to continuous improvement in marketing programs through planning, execution, and post campaign analysis.

• Conduct competitor analysis regularly to maintain a competitive edge in the market.

Collaboration and Communication

• Work closely with the Marketing Manager and cross-functional teams to align marketing efforts with business objectives.

• Provide insights and recommendations to optimize customer engagement and maximize ROI.

• Develop and present regular reports to stakeholders, highlighting successes, areas for improvement, and actionable next steps.

• Collaborate with the product development team to ensure marketing strategies align with product launches.

Project

• Represent the brand and Company to network and open new marketing and branding opportunities for the brand and business.

• Manage ad-hoc projects to support the Company's needs and growth.

Manfaat

• Annual Leave
• Medical/Hospitalization Leave
• Travelling/Outstation Allowance
• 5 Working days
• Performance Bonus
• EPF/SOCSO/PCB

KemahiranBranding Marketing Automation CRM (Customer Relationship Management) Project Management Budget Management Mentoring Organisation Strategic Thinking Marketing Strategy Effective Communication Presentation Problem Solving Interpersonal skill Market Trends Team ManagementPeringatan PentingJangan pernah kongsikan maklumat bank atau kad kredit anda semasa memohon pekerjaan. Elakkan membuat sebarang pembayaran atau mengisi survey yang tidak berkaitan. Jika ada yang mencurigakan, sila laporkan iklan pekerjaan ini segera.

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