Job Description

A Senior Marketing Manager is required to lead the new pillar within a manufacturing organisation gearing up to launch a new brand with the objective of maximising brand awareness, establishing market share and optimizing product profitability.

• Support the General Manager (GM) in creating and executing the overall marketing strategy to achieve the organization\'s business objectives.
• Supervise the development, execution, and refinement of multi-channel marketing campaigns, covering digital, social media, content, events, and traditional advertising.
• Lead the marketing team by setting goals, assigning tasks, tracking progress, and providing feedback on performance.
• Work with other departments (e.g., sales, product, operations) to ensure marketing efforts are in line with the company\'s broader goals.
• Analyze marketing data to discover trends, insights, and areas for improvement.
• Keep up with industry trends, new marketing technologies, and competitive dynamics.
• Assist the GM with budgeting, forecasting, and financial planning for the marketing department.
• Represent the marketing team in leadership meetings and participate in strategic decision-making.
• Mentor and support the professional growth of the marketing team.

• Digital Analytics and Reporting:

• Skilled in using web analytics tools like Google Analytics to track, analyze, and report on marketing performance.
• Experienced with data visualization tools (e.g., Power BI, Tableau) for transforming data into actionable insights.
• Capable of creating custom dashboards and reports to track key marketing metrics and support data-driven decisions.
• Knowledgeable in SEO best practices to enhance the visibility and ranking of online content.

Social Media Management:

• Experienced in managing and optimizing social media campaigns across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
• Proficient in using social media management tools (e.g., Hootsuite, Sprout Social, Buffer) for scheduling, publishing, and monitoring social media content.
• Understands social media analytics to evaluate the effectiveness of social campaigns.

Marketing Analytics and Data-Driven Insights:

• Proficient in advanced analytics tools (e.g., Google Analytics, Adobe Analytics) for tracking, measuring, and reporting on marketing campaign performance.
• Skilled in analyzing complex data sets, identifying trends, and translating insights into actionable marketing strategies.
• Experienced in creating custom dashboards and reports for visualizing and presenting marketing performance data.
• Knowledgeable in marketing attribution models and techniques (e.g., multi-touch, last-click) for accurate measurement of marketing impact.
• Familiar with statistical analysis and A/B testing to validate marketing initiatives.

Business Intelligence and Storytelling:

• Expert in converting complex marketing data into clear, actionable business intelligence.
• Skilled in using data visualization techniques (e.g., charts, graphs, dashboards) to communicate insights and recommend strategies.
• Strong communicator with the ability to explain technical marketing analytics to non-technical stakeholders.

Marketing Investment Control and Budget Management:

• Experienced in developing and managing marketing budgets, including forecasting, resource allocation, and tracking expenditures.
• Ability to assess the cost-effectiveness of marketing activities and make recommendations for budget optimization.
• Knowledgeable in procurement processes, vendor management, and negotiation to ensure efficient use of marketing resources.

Relocation accomodation can be discussed.Opportunity to work for a leading manufacturer in the market|Expansion on portfolio in the manufacturing landscape

• At least 8 years in either B2B or B2C environments
• Leadership skills
• Strategic and growth mindset
• Dynamic, visionary and collaborative team player spirit
• Resilient to challenges, strategic and analytical thinkers

Company based in Johor Bahru is a large manufacturing player specialising in electronic devices with global business endeavours. It is covering both B2B and B2C verticals.

• Opportunity to work for a leading FMCG brand
• Expansion on portfolio in the FMCG landscape
• Career progression
• Attractive remuneration package
• Job security
• Market acumen and reputation

If you are looking for a new role in Traditional Marketing within FMCG and retails, or potentially exploring the market, feel free to connect with me on 03 2302 4084 for a confidential discussion, and send me your CV

Michael Page