Manages or performs work across multiple Marketing sub-families including: Product/Brand Marketing: \xe2\x80\xa2Defining targeted customer segments and associated messaging \xe2\x80\xa2Developing marketing strategies and plans. Product/Brand Management (P&L Accountability): \xe2\x80\xa2Analyzing markets to identify opportunities, determine product requirements, and inform marketing strategies \xe2\x80\xa2Managing the product/brand. P&L Advertising & Promotion: \xe2\x80\xa2Creating or coordinating the production and distribution of advertising and promotional materials. Marketing Research & Analysis: \xe2\x80\xa2Gathering and analyzing marketplace trends and customer data
Manages the implementation of pilot programs in Marketing and debriefing to determine if ZOLL will be able to support a consulting program for military resuscitation outcome improvement.
Develops and manages clinical support materials for the sales team and end users including webinars, newsletters, clinical papers, and whitepapers.
Serves as the clinical expert as it relates to resuscitation, TBI, critical care support including but not limited to AHA guidelines, clinical practice and translational research as well as clinical data product development.
Provides the clinical perspective to military product development and works closely with APAC ALS managers to ensure a high degree of clinical accuracy in communications and programs.
Collects, analyzes and maintains the clinical article database and communicates important publications to co-workers and the field sales organization and where appropriate, customers. Provides sales support by offering clinical guidance to sales team and customers through communications, clinical presentations, field activities and trade show presentations. Develops strong relationships with key clinical stakeholders and encourages interaction with ZOLL.
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