Job Description

We are seeking a Senior Marketing Specialist to drive our brand presence and ensure high-quality content delivery through impactful KOL collaborations. This role requires both strategic thinking and hands-on execution, with a strong understanding of the Malaysian social media landscape and beauty industry trends.

Key Responsibilities

Develop and deliver creative content briefs for KOLs, ensuring alignment with brand direction and campaign objectives. Review and approve KOL content drafts, ensuring quality, accuracy, and consistency before publication. Monitor, track, and analyze the performance of KOL content to optimize future campaigns. Work closely with the KOL Specialist who manages outreach and negotiations, providing clear brand guidelines and directions. Stay ahead of social media and content trends in Malaysia to enhance campaign impact. Collaborate cross-functionally to maintain consistent brand storytelling across platforms. Mentor and potentially lead a small marketing team to strengthen execution and creativity.

Requirements

Possess minimum 3 years of relevant work experience and exposure, preferably in the beauty or relevant industry. Strong background in content creation, creative briefing, and social media marketing within the Malaysian landscape and market. Proven experience working with Key Opinion Leaders (KOLs) is a must Ability to evaluate content quality and ensure alignment with brand tone and standards. Excellent communication, creativity, and project management skills. Leadership qualities with the potential to manage and guide a small team. Prior experience in competitor brands within the beauty industry is highly valued.

Why Join Us?

Be part of a fast-growing team in the beauty and skincare industry. Work with leading KOLs across markets and help shape impactful campaigns. Opportunity to be part of a creative and passionate team.
Job Type: Permanent

Pay: RM5,000.00 - RM6,500.00 per month

Benefits:

Additional leave Cell phone reimbursement Health insurance Maternity leave Opportunities for promotion Professional development
Work Location: In person