The Senior Product Manager will be responsible for the planning, development and implementation of strategies for product portfolio to achieve the sales, profit and growth performance objectives in the annual budget and long range plans.
Priorities
Product Management and Business Planning
Develop and validate short- and long-range planning (LRP) and forecasting models for the product portfolio
Achieve targets for sales, profit contribution and market penetration for the product portfolio
Drive implementation of appropriate market research and analysis to optimize outcomes for the product portfolio
Drive and lead the implementation of key projects for the product portfolio in conjunction with the Brand Team
Drive and coordinate Brand Plan together with Brand Team
Forecast sales and stocks
Effectively manage advertising and promotion budgets
Prepare reviews as well as Budget & LRP plans as required
Strategy Implementation
Develop, implement and drive growth strategies for key market segments
Regularly discuss and review business strategies with Business Manager
Evaluate the effectiveness of promotion and advertising programms, using set guidelines, and make recommendations for improvements within code of conduct guidelines
Develop detailed KOL action plans, prioritize opportunities and schedule to follow up regularly, in conjunction with the brand team
Equip the sales team with the necessary product knowledge, materials and market intelligence to enable effective execution
Brand Team Partnership/ Leadership
Be an active and proactive key member of the core and extended brand team
Create a sense of common purpose across business unit teams and shares business/sales imperatives, by establishing clear and positive messages about what needs to be achieved
Collaborate to create brand strategy and an integrated brand plan and work with the brand team to identify opportunities to create value for the business and ultimately the patients
Product Promotion
Develop, implement and evaluate successful messaging and promotional campaigns and materials
Gain support and buy-in from Sales Force by involving Sales Managers and Sales Force in developing key strategies, tactics and materials
Regularly monitor market place, brand evolution and adjust plans and forecasts accordingly
Identify and develop plans around key stakeholders (KOLs, scientific and patient societies, etc.) to build positive relationship
Act as the product champion and ensure the Sales Force get optimal product and environment knowledge
Stakeholder Management
Collaborate effectively with internal stakeholders (Brand team, Sales, Medical Affairs, Public Affairs, Regulatory, Supply Chain, Communication, MCE and etc.)
Maintain relationships and actively engage with customers and key opinions leaders relevant to the performance of the business
Compliance, Pharmacovigilance and HSE responsibilities
Ensure all activities, strategies, campaigns, interactions with HCPs and patients (if any) strictly adhere to Sanofi Compliance guidelines and the respective countries pharmaceutical code of conduct
Responsible in complying and meeting all HSE roles and responsibilities in accordance to the existing HSE Policy
Report any incidence related to pharmacovigilance within 24 hours
Identify and correct unsafe conditions or behaviors and immediately notify the Manager of any serious incidents; complete an Incident / Injury Report and forward to Human Resources within 48 hours where necessary.
About you
Proven track record in product management in ethical pharmaceutical industry
Experience in sales and managing pharmaceutical compliance guidelines
Strong analytical thinking, problem solving and decision-making skills
Possess leadership, networking, influencing and negotiation skills
Market intelligence, business acumen and entrepreneurial spirit
Ability to adapt to change and strategic focus
Planning and project management skills
Experience in dermatology and marketing of biologics is an added advantage
Tertiary qualifications in a relevant field e.g., Business, Commerce, Marketing, Science, Pharmacy, Medicine
Sanofi Behaviors and Skills
This position is required to demonstrate behaviors such as Stretch, Put the interest of the organization, Act in the interest of our patients and customers and Take Action. During the interview we will also be asking for examples of skills such as Strategic Thinking, Result Orientation, People Leadership (if applicable), Relationship and Influence.
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