Senior Research Analyst, Tv, Online Video & Advertising (penang Based/remote)

George Town, Pulau Pinang, Malaysia

Job Description

Company Description

At Informa Tech, we believe that technology innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry.

Our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media.

We sit at the heart of the tech community with specialisms in emerging tech/AI, enterprise IT, cyber security, service providers/NextG, critical communications, media & entertainment and marketing technology.

Leveraging over 100 trusted brands, we offer an unrivalled global networking community and platform for technologists and innovators to be inspired and reach their full potential.

(Join us and reach yours!)



This role provides unique distinct and valuable research about television, online video and advertising markets in Asia Pacific region, contributing to the success of Omdia's Media and Entertainment Intelligence services. The role supports syndicated research and consulting projects with in-depth research and timelines, marketing, sales, thought leadership and customer satisfaction. By producing first-rate research, and fully exploiting this in collaboration with sales, events and media teams, senior analyst contributes to the Informa Tech Entertainment Pillar's success by delivering timely, high-quality, accurate and insightful analysis.

The Senior Research Analyst is responsible for:

  • Data, highly credible and consistent base data, market shares and forecasts;
  • Written reports, detailed and insightful analysis to provide customers with clear market guidance on outlook, trends, landscape, regulatory and tech impact; connects the dots with other data sets and analysts;
  • Thought leadership, regular and recognised market insight on changes, risks and opportunity;
  • Presentations, public speaking at industry or client events;
  • Consulting, leading small customer projects and contributing to large ones.
This position is a maternity cover fixed term contract with an opportunity to become a permanent employee at the end of the term.

Key responsibilities

The Senior Research Analyst is expected to assume the following key responsibilities plus any other reasonable duties as required:
  • Thought leadership - Produce written insights and press material that provides a solution perspective; be opinionated and look for opportunities to comment on industry news; highly recognized within coverage areas.
  • Primary research - Lead interviews with key industry contacts; attend shows; F2F visits to support relationship development with leading industry figures; using interviews to offer opinion and insight on market developments.
  • Secondary research - Using a range of secondary sources to support primary research including - the internet, trade journals, in-house research, trade associations, public reports, financial releases, company press releases.
  • Forecasting - Using primary and secondary research to generate market projections; using credible sources to support forecasts; logging all assumptions and working in a clear way; creating the story around market development/opportunities/risks; develop forecast scenarios.
  • Writing - Provide qualitative analysis to support and justify data with a focus on change and development; use a text plan and outline structure to support concise output; discuss the impact of technology and key market trends; include guidance and opinion on risks and opportunities
  • Sales support - Carry out demonstrations of our products and services to clients and prospective clients. Partner with the sales team to generate new leads, progress existing leads, and support renewals; use scoping to continually evolve the research offering.
  • Inquiries and consulting support - Support client inquiries, provide deeper insights into forecasts, reports, and other produced research. Work with consulting resources and senior team members on consulting projects, perform primary/secondary research to build proposed deliverables.
  • Event and media support - Partner with the events and media teams to further Informa Tech's position in the space, to build a platform for showcasing our research, and to develop new research propositions based on intelligence gathered at events.
Key stakeholders (Interacts with)
  • Customers - clearly communicating research USPs and market specific opinion;
  • Sales team - partners with AMs to manage client relationships, provide product demonstrations, support renewals and generate new business (both syndicated and custom);
  • Marketing team - support content generation and initiatives to raise the profile of individual, research, Omdia and Informa Tech;
  • Product management team - share and discuss feedback to ensure all research content decisions are customer centric;
  • Leadership team - proactively communicate new ideas and feedback around process, operations, research etc. to support continual improvement;
  • Wider Informa Tech team - build a network of colleagues to collaborate with.
Qualifications

Required experience: Previous experience should include 3-5 years in an analytical role with high level of client/stakeholder interaction. Previous media or advertising industry experience in a research or consulting role would be highly desirable.

Required Education: Undergraduate degree from a top university as a minimum. A master's degree would be preferable or equivalent industry experience.

Skills, Abilities & Knowledge
  • Fluency in more than one language would be a great advantage.
  • Ability to find and piece together data from multiple sources and to connect the dots; able to create the "story".
  • Use assumptions and logical thinking to create estimates, scenarios and forecasts.
  • Planning and executing deliverables to capture key research highlights.
  • Excel database and pivot table expertise. Solid grasp of Excel for data building and data manipulation required.
  • Prior experience in using a variety of media for outreach and developing relationships.
  • Confident in hosting and/or leading customer briefings and calls about specific topics and markets.
  • Experience working collaboratively towards a common goal; knows who and where to seek support.
  • Ability to find innovative solutions to challenging problems.
  • Creating insightful and opinionated reports in a structured and concise way.
  • Prioritising time for competing tasks.
Additional Information

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need!

We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.

Beware of fraud agents! do not pay money to get a job

MNCJobz.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.


Job Detail

  • Job Id
    JD860750
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    George Town, Pulau Pinang, Malaysia
  • Education
    Not mentioned