Job Description

?? Senior Retail Marketing Executive ??, ?? up to MYR 8,000, ServAuto WP Kuala Lumpur ????? - Ricebowl
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Senior Retail Marketing Executive
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MYR5,000 - MYR8,000 Per Month
KL City,
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Posted a day ago o Closing 16 Jan 2026
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• ServAuto Sdn Bhd | Unit 13A-8 & 27-5, Oval Damansara, 685, Jln Damansara, Taman Tun Dr Ismail, 60000 Kuala Lumpur. Kuala Lumpur WP Kuala Lumpur Malaysia 60000

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About ServAuto
ServAuto is on a mission to modernize the automotive service experience. We connect workshops, suppliers, and car owners through digital platforms-making car care more transparent, reliable, and convenient. We are building a strong presence on Instagram, Facebook, TikTok, and XHS to reach the next generation of car owners.
Job Overview
As a Senior Social Media Executive, you will play a leading role in shaping ServAuto's voice and presence across key social platforms. You will be responsible for developing content strategy, managing platform operations, and collaborating with the Content Creator to ensure high-quality, engaging content delivery. This role requires both strategic thinking and hands-on execution.
Requirements/Qualifications

• Bachelor's or Master's degree in Business, Marketing, Communications, Strategy, or related field.
• 5+ years' experience in retail/trade marketing or brand activation; exposure to Automotive, FMCG, F&B, or lifestyle retail is a plus.
• Strong understanding of retail operations, shopper marketing, and data analysis to drive actionable insights.
• Excellent planning, coordination, and stakeholder management skills; able to manage multiple outlets and campaigns.
• Proficient in English and Mandarin (required to liaise with Mandarin-speaking partners); Bahasa Malaysia is an advantage.
• Creative, hands-on, agile, and able to work collaboratively in fast-paced, changing environments with occasional travel to store locations.

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1. Retail Brand Execution & Store Experience (Own + Franchise)
- Ensure consistent brand identity across all outlets (logo usage, colours, service menu, pricing display).
- Develop & maintain the Retail Brand Playbook for franchisees.
- Plan & execute all in-store POSM:
- Standees, buntings, A2 posters, tent cards
- Service menu boards
- QR review stations
- Tinting charts
- Dashcam & ENZO product displays
- Work closely with designers to ensure timely rollout for new stores.
- Coordinate with franchise partners to ensure full compliance with ServAuto brand guidelines.
2. New Outlet Launch Marketing
- Create full launch marketing plans for all new workshops.
- Oversee key pre-launch assets:
- Google Business setup & optimisation
- Waze pin
- TikTok "Opening Soon" content pack
- Flyers, promo posters
- Plan Grand Opening promotions (e.g., early-bird tinting discounts, free wipers, review rewards).
- Manage local community outreach: neighbourhood groups, local influencers, car clubs.
3. Local Area Marketing (LAM)
- Analyse demographics, competition, and pricing around each outlet.
- Plan and execute hyperlocal marketing activities:
- Local flyer distribution
- Community group postings
- Tie-ups with nearby businesses
- Local creators/TikTokers walk-in content
- Coordinate with internal TikTok teams to push location-specific videos.
4. Offline Events & Local Engagement
- Plan and support offline events such as: Car club meetups, Community auto-care workshops, Tinting demos, Dashcam demo booths
- Collaboration events with partners (malls, neighbourhood associations, car groups)
- Ensure event branding, POSM, goodie bags, and staff briefing are aligned with ServAuto standards.
Capture event content (photos/videos) for TikTok and retail portfolio.
5. Retail Visual Merchandising (VM)
- Develop VM guidelines for: Counter displays, Tint demo panel, Dashcam showcase, Engine oil shelf, ENZO mats display
- Conduct regular audits (onsite/remote) to ensure visual consistency and merchandising quality.
6. Onsite Visit & Brand Compliance Checks
- Perform regular outlet visits to:
- Inspect POSM placement
- Review branding consistency
- Collect photo/video content
- Identify improvements and corrective actions
- Maintain audit checklist & reporting for internal tracking.
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Why Join Us

• EPF, SOCSO, Annual Leave, Medical Leave
• Team building, annual dinner, internal training
• Young, fast moving, and collaborative work culture
• A chance to work in a content-powered, data-driven, commerce-driven industry

Skills Required