Job Description

It\'s fun to work in a company where people truly BELIEVE in what they\'re doing!

\xe2\x80\x8e

\xe2\x80\x8e



a Senior Social Media Analyst is responsible for developing and executing social media strategies, analyzing performance data, managing online communities, and leading a team to achieve the determined OKRs.

Scope of work

- Develop and implement social media strategies in line with overall marketing and business goals.
- Provide insights and recommendations on content creation, posting schedules, and platform selection.

- Monitor and analyze social media performance.
- Generate reports and post mortem to track campaign performance and provide insights to optimize communications.
- keep updated on industry trends and conduct competitive analysis on social media.
- Provide insights into competitor strategies and recommend adjustments to stay competitive.
- Managing social media channels, engaging with the audience Address customer inquiries, comments, and concerns in a timely and professional manner.
- Identify potential risks and crises on social media and develop plan to mitigate them.
Establish protocols for handling negative comments or public relations issues.
- Collaborate with cross-functional teams such as marketing, public relations, and customer service.

\xe2\x80\x8e

Requirements

- A degree in marketing or communications
Significant experience in social media management and analysis.
Experience with a variety of social media platforms and tools
- have a strong analytical skills in interpreting social media data and implementing actionable insights. Familiarity with analytics tools such as Google Analytics, social media analytics platforms
- They have to have the ability to develop and implement strategic social media plans

- good written and verbal communication skills for crafting effective social media content, reports, and communicating with team members and stakeholders.
- A creative mindset to develop engaging and shareable content that aligns with

- good in project management to plan and execute social media campaigns, coordinating with various teams and ensuring deadlines are met.
- The ability to identify issues or challenges and propose effective solutions.

\xe2\x80\x8e

If you like wild growth and working with happy, enthusiastic over-achievers, you\'ll enjoy your career with us!

Traveloka