Job Description

A professional beauty school is seeking a Senior Social Media Strategist responsible for developing and executing social media strategies to enhance the brand\'s online presence, engage with the target audience, and drive business growth.

RESPONSIBILITIES

• Create comprehensive social media strategies aligned with the company\'s marketing objectives and target audience.
• Plan and execute social media campaigns and identify key social media platforms and channels that drive brand awareness, engagement, and customer acquisition.
• Create engaging, high-quality content for various social media platforms, including but not limited to Facebook, TikTok, Instagram, Snapchat, YouTube, and LinkedIn.
• Monitor and engage with the online community and respond to comments, messages, and inquiries promptly and professionally.
• Track and analyze social media metrics, including reach, engagement, conversion rates, and customer sentiment, and prepare detailed reports.
• Stay updated with the latest industry trends, best practices, and emerging technologies in social media marketing and the beauty industry.

• Previous experience as a Social Media Specialist or Social Media Manager.
• Prior experience in the beauty industry is an added advantage.
• Strong understanding of social media platforms and best practices.
• Excellent written and verbal communication skills and a keen eye for detail and aesthetics.
• Proficient in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
• Familiarity with beauty industry trends, influencers, and consumer behaviour.

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