Job Description

The purpose of this role is to work under the direction of the Strategy Director to execute research asks, uncover insights, and to actively participate in the strategy process.

Job Title: Senior Strategic Planner

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About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what\xe2\x80\x99s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International\xe2\x80\x99s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

PURPOSE OF THE ROLE:

Will be tasked to develop brand positioning, creative strategy including different possible insight routes, concept statements, and write presentation decks that perfectly link the consumer insights with the creative strategy.

Key Responsibilities:

• Develops and refines the skill sets foundational to the brand strategy discipline; data discovery, consumer research, cultural analysis, brand strategy, brief writing, development of creative work and the evaluation of its effectiveness.
• Shows the ability to consistently execute in the analysis, conception and execution of projects designed to deliver insights about the brand and the target.
• Must be able to craft basic strategic thinking and to build out clear direction from research to proposition.
• Serves as a source of data and analysis on brand and consumer issues. Must become a subject matter expert for all client categories.
• Develops collaborative relationships within the agency and partners.
• Shows initiative and tenacity in attacking assignments.
• Demonstrates and fosters a collaborative work environment in which ideas flourish.
• Previous planning experience within an agency environment preferred.

Qualifications

• At least 4 years experience in a creative agency doing strategic planning work.
• Adept at consumer insighting through various research methodologies \xe2\x80\x93 interviews, surveys, fgds, and social scans.
• Is a good presenter, with excellent communication skills.
• Can engage with clients on strategic discussions (both marketing and communications strategy).
• Motivating and inspiring to creatives in developing and refining creative work.
• Capable of multi-tasking and handling a variety of accounts, clients and creative teams.
• Good inter-personal skills as he/she will be working with different departments \xe2\x80\x93 creative/accounts/data/digital.
• B2B communications is preferred but not required

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Location: Kuala Lumpur

Brand: Dentsu Creative

Time Type: Full time

Contract Type: Permanent

Dentsu International