Job Description

Company DescriptionAbout Grab and our workplaceGrab is Southeast Asia\'s leading superapp. We are dedicated to improving the lives of millions of users across the region by providing them everyday services such as deliveries, mobility, financial services, enterprise services and others. More than that, we provide the opportunity for them to have a better life. And that aspiration starts inside Grab because we believe in a seamless blend of work and home life, making every aspect of life better for all.Guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles-the 4Hs: Heart, Hunger, Honour and Humility-we work to create economic empowerment for the people of Southeast Asia. With our unwavering commitment to our values, we believe that we\'re more than a service provider; we\'re agents of positive change.We\'re looking for someone with a strong background in integrated brand/comms planning and social strategy to join our team.The Regional Brand Marketing Team@ Grab is a lean team of creative and strategic thinkers responsible for driving & guarding Grab\'s positioning and voice across SEA, as well as developing regional marketing strategies and activities that align with our overall brand vision and goals.In this role, you will tackle a spectrum of regional marketing challenges - from managing corporate brand reputation to demand stimulation in new Grab verticals/features to empowering our merchant partners\' success - so your approach to marketing problems needs to be equal parts logic and magic, rigour and imagination.Like all great planners, your problem-solving mind applies itself not just in advertising creativity but unlocking improvements in different parts of the communications process - you are fluent in social media, you enjoy finding insights in the numbers everyone else misses, have the ability to make creative briefs sing, you feel confident overseeing media strategy and cross-channel efficiency. \xe2\x80\x8bJob scope & rough time spent30% Brand Lead :Collaborate with various teams from PR, Sustainability, Public Affairs teams to design, and execute strategies (that go beyond comms at times) that bring alive our brand positioning and enhance our corporate reputation.Lead and provide guidance to internal teams on anything related to branding - including but not limited to naming, identity, branding strategy for new product, feature, or program launches.40% Social Lead :Drive Grab\'s always-on social and content strategy - to improve our company brand reputation across corporate stakeholders. Set internal policies and prioritizations by measuring the right metrics that matter, and improving listening / tracking/ testing/learning across platforms.Level up the way we approach social - by establishing best practices, proposing experiments that we should invest in, embedding this in the way we plan for marketing campaigns / activities20% Marketing Comms & Campaigns Go-to-Market Planning Lead :Work with vertical and product marketing teams to create effective regional multi-channel campaigns. This includes, but not limited to assisting with creative briefs, media strategy and selection, campaign budget allocation, audience targeting, flighting strategies, ad formats and ad optimizations, ensuring alignment with business objectives.10% Marketing Improvement and Innovation LeadDevelop and enforce forward planning processes, cadences and continuous learning agendas together with cross-functional experts and stakeholders. Build a strong learning mindset in the team and institutionalise test and learn processes to continuously get smarter with every campaign, a team that finds new insights and ways to consistently scale learnings so our marketing gets better with every learning.QualificationsThe Successful ApplicantMinimum 10 years of work experience, ideally in a brand/comms planning roleHighly experienced Brand and Comms Planning Expert: you would already have a great portfolio of work across the spectrum of communications: brand repositioning, new product launches, interesting comms twist on sales promotions, social / content strategy etc.Cross-media subject matter expertise: Demonstrate strong knowledge of media and how (especially all forms of digital - display, search, social, programmatic, content and influencer marketing). You are fluent in what\'s possible vs what\'s practical: e.g. you\'ve got hands on experience in audience targeting, trigger and event based signals, and also be able to give practical working guidance as to these limitations. Can advise generalist marketing teams on which types of targeting work best for what kinds of media/products/audiences/campaign typesBring an informed POV about marketing effectiveness measurements - especially how to link marketing metrics more closely with business outcomes.Curiosity about emerging trends and disruptions across a wide spectrum of marketing thinking, tools and technologies and be able to give an informed point of view on how they could impact Grab marketing.Chaos herder and Silo crosser: has a track record of successfully collaborating with cross-functional stakeholders to develop and enforce friction-reducing processes and cadences. Strong desire to drive continuous improvement, there\'s always a smarter, faster, better way things could work.Highly organised: Strong forward planning mindset and sound time management skills to tackle both urgent short-term tasks and important long-term tasks within compressed timeframes in a deadline-driven now now now organization.Hands-on, hardworking, hunger, heart and humility: motivated by a business in its \'building phase\' and able to thrive in an environment with a \'start-up\' culture. Team player that is comfortable to rely on informal leadership structures.Additional InformationBenefits at Grab:We care deeply about your well-being and are committed to supporting you every step of the way. Here are some of the global benefits we offer:

• Protect and provide for your loved ones with peace of mind, knowing we have your back with Term Life Insurance and comprehensive Medical Insurance.
• Craft a benefits package that suits your unique needs and aspirations with GrabFlex, because we believe in empowering you to thrive.
• Embrace the magic of new life and create lasting memories with your family through Maternity and Paternity Leave.
• Life can be overwhelming, but you\'re never alone. Our confidential Grabber Assistance Programme is here to guide and uplift you and your loved ones through life\'s challenges.
• Your well-being is our priority. Benefit from our holistic well-being initiatives through Wellbeing@Grab, including health programmes, informative webinars, and vibrant carnivals.
• Achieve a harmonious work-life balance with our FlexWork arrangements, allowing you to adapt and thrive in your personal and professional life.

We\'ve got many different benefits hyper localised in each country. Speak to your recruiter during your interview to find out more.What we stand for at Grab:We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique. If you require accommodations to fully participate in the recruitment process, you are encouraged to include your request(s) when applying.We deliver the greatest impact and ideas when we bring together diverse perspectives. It is what enables us to spread opportunities to Grabbers and our partners. It\'s not a box-ticking exercise; it\'s who we are.

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