Create engaging and on-trend content for our cafe's social media platforms -- mainly Facebook, Instagram, TikTok, and other marketing channels
Plan and manage the content calendar, ensuring consistent and impactful posting
Conceptualise and execute short-form videos (TikTok, Reels) and static visuals for campaigns, promotions, and brand storytelling
Brainstorm and collaborate with the brand marketing team to generate fresh, creative ideas
Stay on top of social trends, viral formats, and pop culture moments to keep our content relevant and engaging
Manage postings and community engagement on a 2-3 day basis
Continuously analyse and optimise content performance to achieve KPIs.
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