Job Description

Company Description
Sports Direct is part of Frasers Group, a leading UK-based retail group with a portfolio of internationally recognised brands in sports, lifestyle, and fashion.
Sports Direct Malaysia is currently looking for Social Media Executive to join our growing team.
Sports Direct Malaysia currently operates a total of 40 retail stores domestically and manages a proprietary SportsDirect.com e-commerce site for domestic and regional fulfillment. Sports Direct Malaysia offers over 70 of the leading authentic global sports brands, offering the widest variety of choice and value. The company employs over 1000 staff with a view to expanding rapidly across Asia in the coming years.
We have developed a new generation of stores as part of our multi channel elevation strategy, to enhance the customer experience at every step of the journey. Our focus is on presenting an unrivalled range of quality products at excellent value in a modern spacious environment. The stores are uniquely zoned by key sports categories which include; SD Football, SD Running, SD Training (fitness, cross training, gym equipment, weights, boxing, yoga), SD Rackets (badminton, tennis, squash), SD Swimming (pool, beach, water sports), SD Sports (basketball, rugby, extreme games, cycling, skates & indoor games), SD Lifestyle (Men, Women & Kids) & SD Outdoor (Hiking, trekking, camping & fishing).

• Content Creation - Develop engaging, creative contents that align with Retail and E-Com events, promotions & launches
• Scheduling - Making sure the contents are distributed on the channels at the right time based on content calendar. Channels covered include SD Malaysia IG, FB and Tik Tok, SD Singapore FB, IG and USC FB, IG and any other accounts added.
• Community Management - Oversees all social media accounts, manage messages, respond to customers' queries on time
• Analyze - Stay up to date, explore potential trends and all new developments such as legal changes, new platforms and features
• Multi-Lingual Copywriting (Bahasa, English) - Write a strong, creative and engaging captions, template for each post upon publishing contents.
• Any other lawful assignment required by higher management from time to time.

Qualifications

• Bachelor's degree in marketing, Advertising or relevant field
• Fresh graduates are welcome to apply specialized in social media marketing
• Knowledge of Google Analytic, Facebook Advertising, TikTok advertising is an advantage
• Passion for social media
• Highly creative with excellent analytical abilities
• Multitasker, creative copy writing, understand sales funnel
• Good interpersonal and communication skills in both spoken and written English and Bahasa Malaysia. Additional advantage if able spoken and written Mandarin.
• Pro-active/'can-do' attitude with the ability to deliver end results and make things happen

Additional Information
An OPPORTUNITY like this at Frasers Group is for the FEARLESS!
The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles, you will:
THINK WITHOUT LIMITS, and take the team with you!
BE RELEVANT, to our people, to partners, and to the planet!
OWN IT, and back yourself!

Skills Required