Job Description

If you know how stories build communities and have a flair for crafting creative and engaging social media copy with understanding in how social media marketing works, we want you! This role interacts, but not exhausted with internal staff in: Marketing, Creative, Digital Media. Consumer Insights, Externally this position interacts with: talent management agencies, key opinion leaders (KOLs), and other agencies. General responsibilities:

• Conceptualise and curate fresh ideas that embodies our brand voice, style, tonality on owned and paid social media channels
• Plan content calendar by creating content for owned social media channels including and not limited to Instagram, Facebook, YouTube and Twitter, and advertising assets
• Write compelling copy, stories, demos, headlines, taglines, product information and calls to action
• Brainstorm and brief visual and copy ideas with other team members of the creative team
• Manage development of multimedia, video and other online media assets.
• Create simple visual assets in line with brand guidelines
• Develop KOL schedule and content briefs in line with brand and merchants\xe2\x80\x99 branding guidelines
• Liaise with KOLs or agencies on engagement, vetting of drafts, publishing content and insights reporting.
• Identify industry trends, insights, emerging social media channels, new ideas, new approaches and updated tools that help refine digital marketing strategy to drive prospect acquisition, conversions and engagement
• Support with social reports, insights and payment to KOLs/agencies.
• Interact and engage directly with our social followers via public comments and direct messages

• You have at least 3-5 years of experience in social media, search engine marketing and optimisation, content creation & influencer marketing
• Candidate should understand how to strategize in order to improve campaign performance, by understanding the targeting and budget possibilities available on the different platforms.
• MUST HAVE experience in Business Manager, Facebook Ads, Google Analytics to drive social performance and team efficiency.
• A keen eye for detail and the ability to be meticulous in delivering accurate work
• Excellent command in writing and verbal communication skills
• Highly creative in content writing
• Excellent planning, organizational and time management skills with ability to multi-task
• Deep knowledge in social media marketing and content production
• Extensive understanding of general social media landscape, metrics and user behaviour
• Skilled in Business manager, ads manager and Google Analytics