Job Description

MohonKelayakanEducation and Experience:

• Bachelor\'s degree in Marketing, Fashion Merchandising, Communications, or a related field.
• Proven experience as a Social Media Marketing Executive or similar role within the fashion industry.
• Experience managing social media accounts for fashion brands on Instagram, XHS, and TikTok.

Skills and Competencies:

• Deep understanding of Instagram, XHS, and TikTok, including their algorithms, features, and best practices.
• Exceptional written and visual communication skills, with a flair for creating compelling fashion content.
• Creative and innovative mindset with a strong sense of fashion trends and brand aesthetics.
• Strong analytical skills and proficiency in interpreting social media metrics and translating them into actionable strategies.
• Proficiency in using social media management and analytics tools specific to fashion marketing.

Personal Attributes:

• Highly organised with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong attention to detail and a commitment to maintaining high standards of quality.
• Ability to work independently and collaboratively within a team.
• Passion for fashion and staying updated with the latest industry trends and developments.
• Strong problem-solving skills and the ability to handle social media crises effectively.

Technical Proficiency:

• Proficiency in graphic design and video editing software (e.g., Adobe Creative Suite, Canva, Capcut, Final Cut Pro) to create visually appealing fashion content.
• Familiarity with SEO principles and how they apply to social media and e-commerce.
• Basic understanding of HTML and web publishing is a plus.

Language Skills:

• Proficiency in both Mandarin and English, with strong written and verbal communication skills in both languages to effectively manage and engage with a diverse audience across global and Chinese social media platforms.

TanggungjawabContent Creation and Management:

• Develop and curate engaging, high-quality visual and video content tailored for Instagram, XHS, and TikTok, highlighting new collections, fashion trends, and brand lifestyle.
• Manage daily posting schedules, ensuring consistent and timely updates on each platform.
• Create and maintain a content calendar that aligns with product launches, promotions, and seasonal campaigns.

Strategy Development:

• Craft and implement platform-specific social media strategies to increase brand awareness and drive sales.
• Conduct regular performance analysis, adjusting strategies based on engagement metrics and sales data.
• Integrate social media plans with broader marketing and e-commerce strategies to ensure a cohesive brand presence.

Audience Engagement:

• Monitor and engage with followers, responding to comments, messages, and mentions promptly.
• Collaborate with fashion influencers and content creators to amplify brand reach and credibility.
• Organise and execute platform-specific events, challenges, and giveaways to foster community and increase engagement.

Analytics and Reporting:

• Track, analyse, and report on social media performance metrics such as engagement rates, follower growth, and conversion rates.
• Use platform-specific analytics tools to gain insights and optimise content and campaigns.
• Provide regular reports with actionable insights and recommendations to improve social media effectiveness.

Brand Management:

• Ensure all content is consistent with the brand\'s voice, style, and visual guidelines, reflecting the fashion brand\'s identity.
• Stay updated on the latest fashion trends and competitor activities to keep the brand\'s social media presence fresh and relevant.
• Maintain a cohesive and visually appealing brand aesthetic across all social media platforms.

Collaboration:

• Work closely with the design team to create visually appealing content that aligns with current fashion trends and brand identity.
• Collaborate with other departments, such as marketing, sales, and customer service, to ensure social media activities are aligned with overall business objectives.
• Coordinate with the e-commerce team to drive traffic to the online store and increase conversions through social media.

Manfaat

• KWSP, SOCSO, EIS are basic
• As soon as you start your job, you have 10 days of Annual Leave, the longer you are with us, the more leave entitlement you get!
• Monthly company lunch/dinner, year-end annual dinner with huge lucky draws!!!!
• Only exists in Taiwan companies!!! After 1 year of employment and you\'ve IT the KPI, you will be given three perfomance bonuses a year. (Dragon Boat Festival, Mid-Autumn Festival, year-end bonuses)
• Buy as many as you wish! - Girl\'s Monday Malaysia\'s Staff Discount on anything!
• Utilise the resources provided by the company to improve yourself - on-the-job training provided
• Very flexible but self-disciplined, young and energetic work environment, great Malaysian and Taiwanese coworkers, good Taiwanese bosses who aren\'t afraid to benefit their employees
• Core staff can also visit our head office in Taiwan from time to time for further training and visit.

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