Job Description

MVC Resources

Location:

(57000) , ,

Salary:

up to RM10000

Type:

Permanent

Main Industry:

Job ID:

128196674

Company:

MVC Resources

Posted On:

18 July 2023

Reporting to the Head of Marketing, we are looking for a Social Media Communications & PR Lead to drive thought-leadership PR and through the funnel activities on Social Media with a strong focus on growing our brand and corporate identity.

This role is highly collaborative and cross-functional requiring you to work closely with vendors, regional and local teams including PR, social, brand, analytics, content, digital, sales and customer care.
-Grow and expand our social media presence on existing and new platforms including Facebook, Instagram, Twitter, TikTok & another social media platform

-Differentiating our social presence and creating more engaged and authentic content that would drive engagement and organic followers.

-Plan and execute Social Media strategy through competitor research, platform tacticals, tone of voice, audience segmentation and targeting.

-Plan a social content calendar \xe2\x80\x93 including, content ideation, implementation, and community management.

-Continuously improve the Social Media strategy by analysing engagement insights and introduce industry best practices across channels.

-Craft compelling content and experiments across diverse and emerging Social platforms.

-Ensures social media campaigns and content are on-brand and aligned with country business strategy by working with various cross functional teams

-Develop, conceptualise and coordinate our PR strategies to grow and sustain the company\xe2\x80\x99s Share of Voice in the media.

-Strategize and translate brand and key messages into compelling stories and thought leadership pieces. Identify media trends, news cycle and spin opportunities.

-Be the advisory for PR to edit press releases, media statements, briefing documents, executives\xe2\x80\x99 presentations, speeches and review key customer facing communications.

-Be the advisor for the Head of Marketing on PR angles that are media-worthy for the business, beyond BAU initiatives.

-Monitor, analyse and measure the performance of PR efforts.

-Strong accountability of delivering against objectives and key results (OKR)

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