Job Description

ourteam is partnering with a fast-growing fintech startup on a mission to improve financial literacy and empower individuals with personalized insights. Their platform combines intuitive design, smart analytics, and innovative features to help people make smarter financial decisions. In just the past year, they've grown to thousands of active users and are quickly expanding across Southeast Asia.

As a

Social Media Specialist

, you'll play a key role in shaping the brand's voice and online presence. You'll develop and execute creative social strategies that drive engagement, build trust, and attract new users. This role is perfect for someone who lives and breathes social media, understands what makes content resonate, and can turn insights into impact.

Key Responsibilities:

Curate and manage all published content across social channels to support our client's brand and growth - Instagram, Facebook, LinkedIn, and TikTok. Create high-quality, on-brand content including posts, stories, and videos that resonate with our target audience (M40 group and SMEs) to promote our key product features. Manage our client's social media communities by responding to comments, messages, and engaging with followers to build strong relationships and foster a supportive online community. Collaborate with cross-functional teams (marketing, product, partnership, customer service) to create contents that communicate the value of our client's products and services while aligned with brand guidelines and tone of voice. Coordinate and execute social media campaigns (organic and paid) to promote financial literacy, product launches, partner deals, merchant offers and marketing initiatives, tracking their success via relevant KPIs. Support on-ground events when needed by capturing video and photo content, providing live social coverage, and ensuring timely updates across social channels. Track and analyse key social media metrics (e.g., engagement rate, reach, follower growth) and provide regular reports and insights to measure the effectiveness of campaigns and inform future strategies. Manage and coordinate KOL partnerships, from outreach, negotiation, and briefing to content approval and performance tracking - ensuring alignment with campaign goals and brand tone. Stay on top of social trends, conversations, and competitors to proactively engage with relevant topics and improve brand visibility.

Candidate requirements:

Minimum of 2-5 years of experience in social media management & communications. Proven track record of developing and executing successful social media and communications strategies. Strong understanding of digital marketing, brand management, and content creation. Strong ability to interpret social media metrics and drive actionable insights. Excellent written and verbal communication skills, with a strong attention to detail. Familiarity with AI-driven apps or personal finance management is a plus. Ability to thrive in a fast-paced, dynamic environment. Proficiency in video and photo editing tools such as Canva, CapCut, Adobe Creative Suite (or equivalent software) is a strong advantage.
About ourteamourteam is building the future of work for Southeast Asia's AI economy. We connect fast-growing companies with top-tier talent--on-demand, vetted, and ready to go. Whether you're hiring engineers, designers, or operators, ourteam makes it simple with AI screening, instant placement, and seamless payroll integration. We're here to unlock access to world-class opportunities across the region--for individuals, teams, and companies alike.

Job Type: Full-time

Work Location: In person