Job Description

"To be the most loved everyday food and groceries destination!" - that\'s our mission at foodpanda (small \'f\').

foodpanda is the largest food and grocery delivery platform in Asia, outside of China. Operating in more than 400 cities across 11 markets, we continue to expand and grow in our core food delivery business, as well as in new verticals like grocery deliveries, with a strong tech infrastructure at our core. From our restaurants-partners, cloud kitchens and cloud grocery stores - foodpanda is just one tap away, getting everything you need into your hands quickly and conveniently!

We are looking for enthusiastic problem solvers to join us in scaling our platform, to digitalise businesses in Asia, uplift rider livelihoods and build a hyper-convenient platform for our customers. If you love working with technology to create solutions and are not afraid to roll up your sleeves to get things done, you will find your tribe here at foodpanda. Our diverse and high-performing team comprises people from more than 60 nationalities, and we welcome all experiences, backgrounds, and perspectives.

About the Role:

As Specialist, BTL and Social at foodpanda Malaysia, you will be required to create, develop and execute restaurant marketing, rider marketing, and social media initiatives to drive brand TOM and customer engagement.

The ideal candidate is equipped with a knowledge of advertising items production, a natural inclination to learn and measure the effectiveness of campaigns, strong project management skills, and the ability to drive initiative execution while managing the expectations of various business stakeholders. The candidate should possess an analytical mind and be able to come up with feasible action plans based on campaign data analysis and expertise in project management. Collaborate with regional stakeholders, content creators, Sales, Vendor Ops, Vendor Onboarding and others to create, develop and execute trade marketing campaigns & strategies that drive brand awareness and business growth.

Responsibilities:

• Oversee and manage four main BTL categories: restaurant marketing, rider marketing, activations, and merchandise.
• Collaborate with regional BTL and procurement teams for comprehensive trade marketing planning, including order planning, budgeting, and logistic distribution to local warehouses.
• Work closely with the sales team to manage and fulfill trade marketing demands for restaurant partners, ensuring alignment with monthly caps.
• Act as the brand guardian, ensuring sufficient and appropriate brand exposure through strategic trade marketing placements.
• Maintain brand consistency and adherence to brand guidelines across all trade marketing initiatives.
• Collaborate with the riders operations team to guarantee a consistent and sufficient supply for rider operations, aligning with trade marketing strategies.
• Collaborate with both regional and local stakeholders to develop strategies and identify new marketing opportunities for both foodpanda and restaurant partners.
• Continuously monitor and analyze the effectiveness of restaurant marketing campaigns.
• Implement improvements based on data-driven insights to enhance overall campaign performance.
• Manage and maintain relationships with suppliers, ensuring timely and high-quality delivery of merchandise.
• Negotiate contracts, terms, and conditions to optimize supplier partnerships for mutual benefit whenever required.
• Initiate social media ideas to support hero brand campaign and ad-hoc promotional campaigns; monitor the performance of the campaign and social media sentiment.

Requirements:

• Min. 1 years of experience in managing BTL, Trade Marketing or social media execution; Experience with Logistics, Operations, Sales or similar is a plus
• Good proficiency in written and spoken English and Malay. Proficiency in Mandarin is a plus
• Strong project management skills with a focus on attention to detail and timely execution.
• Additional experience with sourcing, logistics and supplier management is a plus!
• Responsible, structured and precise work attitude, with great attention to details. You are familiar with setting-up efficient workflow and processes
• Able to work independently as well as in tandem with other departments
• Proactive can-do attitude, and problem solving skills
• Strong analytical skills, confident user of Microsoft Excel and Google Sheets

What we offer:

• A dynamic team fostering continuous learning and growth of your professional expertise.
• An excellent collaborative work environment within a rapidly expanding global company.
• Opportunities for promotion and career advancement.
• Last, but not least, a lot of food!!! :)

This is an amazing opportunity to build your knowledge of the food delivery business in Malaysia. If you think you have what it takes to be a panda, apply now and grow with us!

Foodpanda