Job Description

Ansell is a leading global provider of protection solutions. Our company designs, develops and manufactures a wide range of protection solutions that meet the ever-changing needs and demands of our markets and industries. Protection is our primary concern as millions of people around the world depend on Ansell in their professional and personal lives.

Our vision is to create a world where people can enjoy optimal protection against the risk they are exposed to. Whether at work or during their leisure time, people require the right protection for the right application. After all, what better guarantee is there than increased safety, security and productivity than through adequate protection.

General Summary of the Position

The Digital Marketing Specialist is in charge of the definition & implementation of the overall digital marketing activities for the appointed region in order to develop overall Ansell business presence. As per her/his occupied scope, the incumbent has the responsibility for coordinating the digital part of marketing campaigns, the digital activation of Ansell.com regional pages as well as the development of our Search Engine Optimization & Advertising activities. This position requires knowledge of the digital marketing activities and of the B2B industry to coordinate with the global digital & regional team.

What would your role look like?

Reporting to Sr Manager, Digital Marketing, you will be:

• Define & implement digital customer journey & appointed activities for specific marketing acquisition campaigns in APAC
• Coordinate Digital activities with appointed experts as part of campaigns development
• Lead the appointed Search Engine Advertising campaigns on various Ansell channels
• Coordinate Search Engine Optimization efforts for Ansell.com related to regional scope
• Coordinate collaboration with appointed \xe2\x80\x98digital\xe2\x80\x99 agencies for appointed projects
• Evaluate & analyze the performance of digital campaigns and work together with regional marketing team on recommendations & continuous optimizations for campaigns for better performance and higher ROI
• Collaborate with creative & digital team and regional marketing teams to develop digital marketing activities to support campaign strategies and business goals
• Provide analysis and reporting on digital projects/campaigns and placements with recommendations on optimizations
• Evaluate the end-to-end customer experience to identify and execute campaigns that drive customer acquisition, maximize revenue, and improve retention
• Responsible for the management of the regional sections of the company\xe2\x80\x99s website related regional blog posts
• Responsible for management of appointed digital events (Webinar) on On24 platform.
• Keeping up to date with industry best practice and monitoring activities of competitors in their email marketing strategy

• Bachelor\xe2\x80\x99s degree / Master\xe2\x80\x99s degree in Business Administration, Digital Marketing, Marketing Communications, Information technology or a related field

• 3 to 5 years of experience in digital marketing with emphasize on SEA and/or SEO activities management

• Experience with CMS systems required. Knowledge of Sitecore is a plus
• Knowledge of Salesforce.com & other CRM systems is a plus
• Knowledge of Microsoft Office suite (Word, Excel, Power Point)
• Knowledge of SEO & SEA project management is a strong plus
• Digital marketing technology literacy, including a high degree of competency with marketing automation
• Understanding of both traditional and digital media, with experience collaborating/ working alongside media and PR agencies
• Strong ability in content writing
• Strong ability to work with diverse global teams with great collaboration skills
• Highly articulate with an excellent command of written English. Any additional language is an asset.
• Experience measuring performance, creating dashboards, and drawing insights for further optimization
• Cultural sensitive / International Mindset
• Ability to work independently and manage multiple projects amongst ad-hoc requests

Ansell